Design House introduces the industry's first WholeHouse™
matching home package program. WholeHouse™
coordinates style and finish across multiple categories including
indoor and outdoor lighting, ceiling fans, locksets, door hardware,
faucets and bath accessories. In today's housing market, builders are
looking for ways to save money and provide additional value to their
customer, and they are finding that WholeHouse™ home packages
do both. For builders, WholeHouse™ simplifies product
selection, reduces the number of suppliers, and saves money. For the
homeowner, WholeHouse™ provides high quality, fashionable
products that match throughout the home.
 | | Ironwood WholeHouse Home Package |
The new Ironwood home package exemplifies the benefits of
WholeHouse™. Every product in the Ironwood home package is
designed to incorporate subtle details that define this inspiring
collection, thus creating a cohesive, inviting look throughout the
home. "With the Ironwood, we're able to do something that's never been
done before in this industry; we've created products designed to match
one another across major product categories," said Jon Gallun, Vice
President of Marketing and Product Development for Design House. The
Ironwood Collection includes 22 products across 5 different product
categories. Ironwood products feature a statuary bronze
TruMatch™ finish, which is a dark bronze-tone with a subtle
texture that creates a tactile as well as visual experience. Design
House is the first in the industry to provide a TruMatch™
finish program. Design House engineered seven TruMatch™
finishes that match from product to product across multiple categories.
"We can all relate to the frustrating task of trying to find a towel
ring that matches your faucet or a ceiling fan that matches your light
fixtures," said Gallun. "TruMatch™ solves this problem." When
customers choose a Design House TruMatch™ finish, they are
assured of a true match and a consistent look throughout the home. The
concept of matching finishes is simple, but Design House is the first
to be able to incorporate this idea across a wide range of product
categories. "We are seeing competitors attempt matching product
collections, but no one has the depth or discipline of our
WholeHouse™ and TruMatch™ programs," said Gallun.
With eleven WholeHouse™ Home Packages, Design House
is making home décor simple for builders by providing one
source for matching products throughout the home.
Design House has been serving the home improvement market for
135 years. Focused on adding value for the customer through innovation,
packaging, and merchandising, Design House offers products balanced in
both style and price point. Design House products are available at
hardware stores and lumber yards across the country.
Design House is a registered brand of DHI Corp. DHI Corp is a
collection of award winning brands covering multiple product categories
within the home décor and lawn and garden industries. DHI
Corp is headquartered in Mequon, Wisconsin.
Posted 24th March 2008
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