Johns Manville (JM), a leader in the roofing products industry for more than
100 years, is partnering with Tarco,
the nation's largest roofing underlayment company, to create a new asphalt synthetic
underlayment called EasyLay(TM). EasyLay is Tarco's new Leakbarrier(R) product
that employs DuraBase(TM), JM's innovative weatherproof technology.
DuraBase is the latest
innovation created by JM's Engineered Products Group, a global leader in the
nonwoven industry. DuraBase is unique to the underlayment industry in that it
employs the proven technology of asphalt with a new high-performance nonwoven
polyester reinforcement. DuraBase technology also allows the EasyLay product
to unroll flat in warm and cold weather. Additionally, EasyLay offers greater
waterproofing performance and better protection, as it employs DuraBase technology,
which provides sealing around nails.
Tarco, based in
Little Rock, Ark., is the leading supplier of roofing underlayments for use
under roof shingles, ceramic tile and steel roofing. Since 1978, Tarco has steadily
broadened its market presence to become one of the largest independently-owned
manufacturers of roofing materials for residential and commercial roofing in
North America.
"JM is the only manufacturer with the ability to produce this combination
of asphalt and nonwoven polyester, which means we can offer builders and contractors
this innovative product that provides the performance of synthetics with the
benefits and value of felt," said Zain Mahmood, vice president and general
manager, Construction Materials and Systems for JM's Engineered Products Group.
"Our partnership with Tarco's strong roofing products distribution network
will enable us to bring JM's DuraBase nonwoven technology to our customers through
EasyLay in an efficient and effective manner."
"There is a growing shift in the marketplace to more non-traditional underlayments,
so we're excited to participate in this business opportunity and partner with
Johns Manville's expertise in the nonwoven industry," said Steve A. Ratcliff,
president and CEO of Tarco.
JM's partnership with Tarco also benefits customers who would otherwise purchase
JM's DuraBase in large quantities and incur special shipping charges. Tarco's
large national distribution network and residential construction relationships
across all channels will enable customers to purchase EasyLay, with DuraBase
technology inside, along with other traditional roofing products it is shipping,
eliminating the need for special shipments and reducing freight and warehouse
costs.
Posted 14th February 2006
|
