Jul 19 2005
The National Association of Home Builders Seniors Housing Council has issued a call for entries for its 2006 Best of Seniors Housing Awards, the premier design and marketing competition for the 50-plus seniors housing industry.
Professionals involved in 50-plus housing have until Sept. 30, 2005 to enter their best community designs, on-the-board plans and advertising and marketing efforts.
The 2006 program includes more than 50 categories covering all aspects of the seniors housing industry. Active adult categories include overall community, clubhouse design, condominium unit design, and model home merchandising. Other design categories include aging-in-place, assisted living, congregate-living community, continuing-care retirement communities, mixed-use, multifamily housing, renovated seniors housing and special-needs housing.
“The Best of Seniors Housing Awards is the premier competition for the active adult and seniors housing markets, which are the fastest-growing segments of the housing industry today,” said Randolph Rinehart, CAPS, CGB, a custom builder from Charlottesville, Va., and chairman of the Seniors Housing Council. “By rewarding excellence in design and marketing, the awards program seeks to elevate the quality of housing and help builders better meet the needs of mature consumers.”
The marketing categories, which were added last year, allow builders and sales and marketing professionals to compete against the industry’s best. Individual marketing categories are logo, community brochure, direct mail piece/campaign, Web site, black-and-white and color print advertisement, radio and television commercial, sales center and special promotion.
“The 50-plus market is extremely diverse and demands a different type of product and marketing approach than the mainstream,” said Richard Rosen, a Silver Spring, Md.-based architect and chairman of the Best of Seniors Housing Awards Committee. “These awards recognize builders and other industry professionals for their innovation, and for raising the bar for the industry.”
The Best of Seniors Housing Awards gala luncheon is held annually at NAHB’s International Builders’ Show. Winners will be announced during the gala on January 11, 2006, in Orlando, and will be featured on the Seniors Housing Council’s Web site as well as in Seniors’ Housing News magazine.
The Call for Entries and contest rules are available online at the NAHB Seniors Housing Council Web site at www.nahb.org/seniorshousingawards