Nov 9 2010
GE Appliances & Lighting announced today that is has signed an exclusive appliance contract with Taylor Morrison, one of the nation’s largest homebuilders, with more than 150 communities in Arizona, California, Florida, Colorado and Texas.
With a reputation of building stylish homes for the nation’s most discerning consumers, Taylor Morrison selected GE for the style, innovation and brand appeal of its appliances, as well as GE’s 100-percent automated processes for ordering and delivery.
“In addition to the style and innovation of GE’s appliances, we are thrilled to work with a company that has such a tremendous reputation of quality and service,” said Jeff Allgood, corporate director of strategic sourcing, Taylor Morrison. “Given our geographic span from the east to the west coast, we highly value GE’s high-tech, automated solutions for managing our orders and on-time deliveries. We were also very impressed with GE’s Café line of appliances, which offer the style and innovation to help set our homes apart.”
In addition to offering homeowners the GE Café series of restaurant-inspired appliances, Taylor Morrison will also offer homebuyers GE®, GE Profile™ and GE Monogram®- brand appliances, providing options for first-time, mid-market and upscale homeowners. Taylor Morrison has been purchasing GE appliances since 2007.
“We’re thrilled about extending our relationship with Taylor Morrison and supplying appliances for all of its new homes across the country,” said Matt Rose, general manager, contract channel, GE Appliances & Lighting. “Given that both GE and Taylor Morrison provide solutions for first-time homebuyers, luxury consumers, and everyone between, this contract makes perfect sense, and we look forward to our ongoing, successful business relationship.”
GE is the number one supplier of major appliances to US homebuilders. In addition to a strong line-up of brands, GE offers builders high-tech solutions to streamline the purchasing and communications process, and is backed by 1,200 factory service technicians and a nationwide delivery network.
The GE Company and GE brand are highly valued by consumers globally. GE was ranked 16th in FORTUNE’s list of the World’s Most Admired Companies in 2010 and fourth in BusinessWeek’s Best Global Brands study conducted by Interbrand in 2009.
Source: http://www.taylormorrison.com/