Pilkington has launched
an improved website for trade customers which now offers an area designed exclusively
Customers will find easy access to information on Pilkington products by visiting
www.pilkington.co.uk/trade and can direct homeowners looking for information
on the benefits of added value glass in their homes to www.pilkington.co.uk/householders.
At the click of a mouse, customers can find the Pilkington product that best
suits their requirements, its benefits, and where they can buy it.
Building Products - UK Marketing Director Matt Buckley said: The improved
website is the culmination of a great deal of work by our development team,
who have revamped the site, giving access areas to key customer groups. Both
trade customers and householders can now locate information specific to their
requirements in seconds, making the whole process as easy and informative as
The key requirements for improving the site were to make it easy to navigate
to the information required and to contain plenty of useful information. The
navigation has been solved by incorporating addresses for each requirement.
For example the Building Products - UK section is now easily accessed at www.pilkington.co.uk
with clearly laid out links to the most frequently used part of the site.
The main part of the site is the extensive Product Directory where information
is set out according to its benefit, its application, its brand name and its
performance hence a number of ways of choosing the right product. Each product
page can be addressed directly such as www.pilkington.co.uk/kglass and links
are available to its most appropriate applications and to details of brochures
Brochures may be downloaded for further information or can be ordered directly
from the Pilkington Helpline. In addition important specification tools such
as the Pilkington Specifire and Pilkington Spectrum are available on-line and
the latest information on building regulations affecting glazing can be reviewed.
So log onto www.pilkington.co.uk to familiarise yourself with what is available
and save it to your favourites!