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Pilkington's Brand Reputation Being Polished Up

Published on January 26, 2007 at 5:44 AM

A new year brings a different trade advertising campaign for Pilkington - 'A Passion for Glass'.

Based around the Pilkington logo and what it portrays, the campaign is set to re-emphasise the benefits of the Pilkington brand and its values.

The logo is an important asset for Pilkington and its customers, in terms of the benefits of working with a brand that is well known to householders across the UK and Ireland.

Pilkington has chosen four key areas to demonstrate what its brand conveys; service, brand names, products and technical expertise, and these will be represented in the adverts in an unusual way, designed to encourage readers to look again at the detail. All use the overreaching slogan 'A Passion for Glass', which aims to represent the work it puts into providing the best products, service and support to customers.

Matt Buckley, Pilkington Marketing Director, said: “As with other well-known brands, the values that the Pilkington brand portrays are embodied in the logo, and this makes it an extremely important asset for us and our customers. Our brand is well-known amongst householders across the UK and Ireland, and they recognise it as a good one.

“We want to re-emphasise the benefits of working with us and we feel the series of adverts will do this effectively.”

Starting in January, the advertisements will run until April 2007 and will be placed in the leading trade journals. For example, January's advert on service shows just how far Pilkington go to provide the service its customers needs. They campaign will also encourage customers to visit the trade customer pages of the updated Pilkington website at www.pilkington.co.uk/trade to find a wealth of useful information available around the clock.

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