The Royal Institute of British Architects’ (RIBA)
Council has approved a strategic development plan setting out where the Institute
aims to be by 2012, and the priorities that need to be addressed in order to
meet the five year goal.
The outcome is intended to be greater impact for the Institute and better service
for members.
The RIBA Plan for Success is partly a response to two surveys - of RIBA members,
and of external partners and opinion formers - recently conducted by the RIBA
to measure how the Institute is perceived, plus a fund-raising study. The surveys
identified a number of areas for development, which were then combined with
other priorities that had been identified in an internal strategic review.
By 2012 the RIBA should be:
- Known for its successful campaigns and advocacy in the UK
- A leading source of knowledge and expertise in prime areas of interest
- Harnessing members’ increased involvement to best effect
- Striking a marketing balance between ‘b2b and b2c’ (business to
business and business to consumer)
- The partner of choice in all relevant cases
- With the RIBA Trust established as a leader in its field.
In order to achieve these goals, the Institute has identified a number of priority
areas to be developed. These include:
- Policy and campaign development: expansion of research, policy development,
and lobbying and campaigning
- Knowledge management: creation of a development programme, initially in
six areas: sustainability/combating climate change, planning, conservation,
education, housing and health
- Communication with members: further address members’ differentiated
needs, especially those of younger members; and build a more responsive communications
network
- International membership support: development of services for overseas members
and a supporting network.
- Fund-raising capacity: expertise and resource, principally to support the
Trust’s outreach programme for the RIBA.
The overall plan has been endorsed by the RIBA boards and was approved by the
RIBA Council on 28 June. Implementation is already underway, including new posts
which will be advertised shortly. The majority of the new arrangements will
be in place for the start of 2008.