In an effort to better serve its
building and consumer communities, today Georgia-Pacific Building Products
LLC launched a significantly redesigned Web site.
As one of the nation's leading suppliers of building products to lumber and
building materials dealers and large do-it-yourself warehouse retailers,
Georgia- Pacific has always been committed to proven product performance,
innovation and customer satisfaction. The redesigned Web site is part of
the company's strategy to address the needs of architects, builders,
contractors and consumers.
Georgia-Pacific Building Products conducted research as part of the
process, which reinforced that Web site visitors seek clear product
terminology, a text-centric home page tailored with information to meet
their specific needs, efficient search mechanisms, and easily accessible
information, such as dealer locations. Architects, for example, demand
high- level architectural specifications within just a few clicks of the
"Our audiences, primarily builders, architects, 'do-it-yourselfers' and
homeowners, need a streamlined, direct user experience," said Brent Paugh,
vice-president of sales and marketing for Georgia-Pacific Gypsum LLC. "We
redesigned the Web site to focus on better serving the commercial and
residential building community and do-it-yourselfers with a user-friendly,
clear and action-oriented online solution."
The Georgia-Pacific interactive team implemented the following specific
- A new search application to help users more easily find specific
information on the site
- Streamlined navigation to ensure the site provides easy access to
information targeted to specific audiences such as architects or
"Ultimately, the redesign will make our site more 'sticky,' decrease
the number of one-page only visits, and reduce the 'abandons' at the home
page," said Leslie Schworm, manager, Internet marketing communications. "By
focusing on user goals, we believe the site will enhance customer
relationships and lead to a more productive online experience." Schworm
adds that nearly every visit to gp.com/build results in a PDF download.
"Architects, construction professionals and consumers alike rely on our
site for comprehensive product information."