The results of a study examining residential and non-residential market demand and segmentation by cladding material, construction type, region, building type and application in the USA are outlined. The analysis showed that the masonry construction market added 93 million square feet (about 7%) between 1997 and 2002. The cladding market as a whole grew by 16%. Not all masonry products fared equally well; concrete masonry showed more than 22% growth for 1997-2002, confirming its economic and architectural value, and accounts for nearly 20% of all cladding used in the non-residential sector. Stone masonry has declined by nearly one-third over the same period. The brick segment seems to be most affected by competitive threats. It is mainly a material for the residential sector; there has been tremendous growth in some regional markets, such as in the West and South Atlantic, whereas, in other areas, brick share has stalled. This is largely due to the rapid growth of fibre cement, with its lower price and relative ease of installation.