Jul 11 2005
As of the end of June, "construction company" is no longer part of Clayco's name.
The design-build firm revealed a new brand and tagline. Going forward, the company's name is simply Clayco, and the new tagline is "The art and science of building."
According to chairman and chief executive officer Bob Clark, the change has been in the works for a long time.
"We are dropping the word construction because it no longer fully reflects the full range of services we provide. We have unmatched construction capabilities and have been providing architectural services through Forum since 1999. We also offer real estate and site selection services through Clayco Realty Group. 'The art and science of building' is a true description of the services we deliver to our clients," explained Clark.
He added that the new tagline was developed through an observation by a Clayco employee that Clayco's services spanned the art and science of building - a statement that exemplifies Clayco's new image.
The design-build firm works with clients from the initial design concept through site selection and construction, encompassing both the aesthetic and technical aspects of a project. The logo and tagline go into effect June 24 with a new advertising campaign, collateral materials, site signage and equipment. "The art and science of building" tagline also will carry the Clayco brand through to Forum.
As part of the transition, Clayco is launching Concrete Strategies as a separate company. Formerly known as Clayco TiltUp, Concrete Strategies specializes in site-cast architectural concrete panels, or tilt-up, and averages nearly 4 million square feet of concrete panels per year. Joe Vitale has been named principal of Concrete Strategies.
"We will continue to use Concrete Strategies as a subcontractor on Clayco projects, but it also will market itself as an independent entity working with other design-build firms and general contractors, as Forum does now," said Clark. Clayco is a full-service real estate development, design and construction firm specializing in "the art and science of building."
With offices in St. Louis, Chicago and Detroit, Clayco provides design-build project delivery for the corporate, institutional, food and beverage, industrial/process and logistics/distribution markets. Clayco's subsidiaries include Forum, Clayco Realty Group and Concrete Strategies.
For more information, visit www.claycorp.com.