Feb 18 2004
GeoPraxis, an architectural, engineering and construction software company, today announced their paid placement advertising program for the building sector. Leveraging Green Building Studio's direct access to building designers using leading 3D-CAD applications, building sector advertisers place highly targeted paid placement advertising and detailed product information to architects and engineers. No other advertising channel provides targeted access, at the earliest design phase.
Green Building Studio (GBS) streamlines building design, seamlessly linking architectural 3D-CAD building designs with energy analysis. GBS enables architects to immediately understand the operational and energy implications of early design decisions using Green Building XML (gbXML) connectors for Autodesk® Revit® 6, Autodesk® Architectural Desktop 2005, Autodesk® Building Systems 2005, and Graphisoft's ArchiCAD. The GBS web service will be released in early 2004, available to over 250,000 architects and engineers. Prior to release, building sector advertisers may purchase a special pre-release paid placement program, or opt for our standard per impression, click through, and lead generation based plan. First-mover advertisers in each CSI division receive preferential placement during 2004.
"Green Building Studio advertising places the right product information, for the right building, in the right hands, at the right phase of building design. For architects and engineers, GBS takes significant time and cost out of building design and lifecycle management processes, driving user adoption," said James McCray, Chief Operating Officer at GeoPraxis. "Advertisers can place highly professional, targeted impressions for appropriate equipment. Click through capabilities to advertiser sites, and opt-in pre-qualified sales leads are also provided. This new business process represents a huge breakthrough for the building sector, leapfrogging other information services. For building sector advertisers, the GBS targeted paid placement service provides earliest access with the highest advertising ROI."
Source: Green Building Studio
Posted February 19th , 2004