The construction industry is an age-old institution, with marketing tactics traditionally based on leveraging established brand awareness to attract potential customers and to maximize ROIs from existing customers. This prevalence of “handshake interactions” has always been a challenge for small construction companies and start-ups. But the onset of digital marketing has disrupted this paradigm, and now any successful construction marketing strategy should consider the various strata of online marketing campaigns.
Content marketing allows construction businesses to go beyond brand awareness and present solutions to a broader, more engaged target audience. It turns a handshake deal into a chain of evergreen marketing collateral.
AZoBuild is one of the foremost building information distributors in the world. We create, curate, and distribute high-quality content focused on the latest construction news and trends. Our platform allows your marketing team to reach professionals in the building sector in every key region on earth.
Visits sourced from Google Analytics, yearly average from Jan to Dec. Readership based on sample of subscribers.
Target our subscribers by their specific professional interests. Reach over 900,000 named scientists, engineers and industry professionals.
Choose between subject specific Newsletters or ultra-targeted Customized Emails. Our ability to match your audience’s interests with the right content explains why we see industry leading open and click through rates.
Reach your target audience with optimum quality content for their stage in the buyer's journey. Let us demonstrate how we can help with Content Distribution and Content Creation.
Your team have great expertise in your products, services and applications. Tap into that knowledge and convert it quickly and easily into powerful marketing collateral with an Insights from Industry interview. A 30 minute interview that can convert into years of client engagement.
Perhaps one of your end users wish to promote their research activities and illustrate how they have used your equipment or services, check out our Thought Leader series for key opinion leaders and academics.
Demonstrate the benefits, features and key capabilities of your Products and Equipment with our Product Profiles or give your product extra exposure by combining a range of multimedia content types in our Product Showcase.
Capture the attention of your audience with our professional Video Services. Our experienced video team will guide you through the process from concept and storyboarding through filming to post production.
Choose whether you want a customer application story, a product brochure, an interview, to cover an event or something a little different – our team will be able to help.
Showcase your science to our global audience in a format they are familiar with. Our team is with you every step of the way to plan, promote and execute a successful scientific webinar series.
You can also give your existing Scientific Webinars a new lease of life, allowing you to educate your audience, increase on-demand views and drive new registrations with our webinar listings package.
Increase brand awareness by targeting the AZoNetwork audience of engaged B2B visitors with various Display Advertising options.
Increase online visibility through Search Engine Optimization which is specifically tailored to your business.
We can drive organic traffic to your website by targeting well-researched, relevant keywords and in turn, increase your online reach and ultimately enquiries.
Measure and monitor the ROI of all of your campaigns using our unique analytical platform – AZoIntel
With over 5 million monthly visitors interacting with over 500,000 content items, we have the ability to demonstrate your audience as well as provide market intelligence to assist with your content marketing decisions.