Mar 10 2006
American Clay Earth Plaster, the natural finish for interior walls and ceilings is proud to announce the April 1st launch of its long-awaited Marittimo finish at the annual National Green Building Conference, Booths #303 and 305, from March 13-14, in Albuquerque, NM. Produced by the National Association of Home Builders, this is the only national conference targeted to "Green Building" for the mainstream residential building industry. American Clay -- which has taken the ‘green’ concept to a finer level without sacrificing its eco-goals -- grew by 400% this past year, and was voted a 2005 Best Product by both BuilderNews and Architectural Record, adding to its 2004 Outstanding New Green Product Award from the NAHB.
Marittimo is based on a traditional Moroccan plaster known as ‘tabi’, which uses reclaimed shells as its base and is known for its luminescence and durability. A two-year work-in-progress for American Clay, they are now the only company of their kind to offer this type of finish. “We are very excited about introducing Marittimo as our premium finish,” says Carol Baumgartel, VP Marketing for American Clay. “Founder/CEO Croft Elsaesser reworked our original formulation in order to commercially manufacture Marittimo. It’s beautiful, and provides a harder finish than Loma and the super-smooth Porcelina. Its durable waxlike finish gives off a soft gentle glow to the walls. The crushed shells give a faceted backdrop to soft hues of blues, pinks, greens and taupes.” Samples can be seen at the NAHB booth.