New White Paper Describes Marketing of Building Products Through Contractors

Ninety-nine percent of contractors are involved in their organization’s building product purchases in the $869 billion construction industry.

But are building products correctly marketed to contractors?

Through their latest white paper, “Best Practices for Selling Building Products Through Contractors,” Cleveland marketing firm Point to Point provides a how-to for building products manufacturers on engaging hyper-connected, discriminating contractors.

It is becoming increasingly difficult to gain a solid understanding of contractors in the U.S; from reaching specific audiences to changing demographics. Savvy building product marketers need to transform these challenges into opportunities.

Mark Goren, President at Point to Point

Building products brands don’t like to admit it, but selling products is a whole new venture these days. Social media, online communities and analytics are blurring the boundaries and pushing sales reps off their games. In this environment, only the brands that truly “get” their contractors will get their business.

The changes can be unsettling, but you can fix them. It starts with understanding the contractor’s journey, and going where your customers have gone. Brands that want to engage, impress—and convert— contractors must make the most of digital marketing, in real time, at all stages in the contractor’s plight, and for the new insights it will provide.

For the white paper, Point to Point relied on third party data, interviews with individual contractors, and their own industry experience to answer a variety of questions, including:

  1. What are best practices for reaching contractors?
  2. What are the most recent trends in the contractor market?
  3. Which marketing trends actually speak to contractors?
  4. How does interactive marketing work with contractors?

Get started by downloading the free guide on how to reconnect with contractors using digital marketing strategies. Point to Point share resources, ideas and best practices that will illuminate their journeys and unify your approach.


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