Glidden Paints Joins Wallmart in Paint Color Campaign

Akzo Nobel Paints, the makers of Glidden paints, has recently joined a campaign with Walmart to display the range of its new shades.

Gidden Paints Paint Tester

The campaign took place during May and showcased the paint ranges at nearly 1,000 outlets of Walmart all over the USA. During the campaign, two-ounce paint testers of Glidden Brilliance Collection were made available with attached built-in brushes in a range of 306 colors. The stores were also equipped with a selection of tools to assist in the selection of wall décor, bedding, accent pieces and furniture to compliment the chosen paint color.

Glidden Brilliance, the two-in-one type of primer and paint assists the painters to cut down the initial extra primer process and complete the painting in one easy step to save time and money. The latex paint, which includes a primer does not contain any volatile organic compounds (VOCs) thus making it eco-friendly and smell free. The paint offered in a range of finishes resists scuffs and formation of mildew and enables easy stain removal.

The paint color selections available for the Glidden Brilliance Collection, which includes the top 10 color cards assists the clients to choose the right color intone with the season, location or mood. Also the bigger sized color chips with corresponding color suggestions written on the back, and how-to tips inspiration cards and color information assists in the easy completion of the paint project.


Joel Scanlon

Written by

Joel Scanlon

Joel, originally from the UK, emigrated to Australia in 1995 and spent 5 years working in the mining industry as an exploration Geo-technician where he developed skills in GIS Mapping and CAD. Joel also spent a year working underground in a gold/copper mine. Upon moving to the North Coast of NSW, Australia Joel worked as a graphic designer for a leading consultancy firm before starting a successful business providing graphic and web design services to local businesses on the eastern seaboard of Australia. Joel is skilled in project management, web programming, design, animation, database and networking, software and editing. Joel has been with AZoNetwork since its inception in 2000.


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