Oct 30 2007
Giovanni Rueda was tired of what he was seeing in the Atlanta roofing market. Roofs being half completed, properties being trashed, and consumers getting ripped off all led him to think about starting his own operation.
"I wanted to make a difference," Rueda says. "When you have a metropolitan area as big as Atlanta, you're gonna have a number of bad roofing providers who are more concerned about taking money than serving the customer."
Rueda's solution? Start your own Atlanta roofing company and not only do a good job, but take the extra step. And so iRoof was launched in June. While there is a subtle reference to technology in the name, the word "i" is really meant to reference the focus on the customer. In fact, the company's core message is 'I Want a Dream House, I Need a Dream Roof, iRoof'.
Rueda's approach is to put the emphasis on what the customer's vision is rather than what they perceive it to be. Of course, many times customers may not know what they want. In these cases, iRoof will take the lead by making recommendations based on the customer's budget.
Perhaps the thing that most epitomizes iRoof's willingness to serve are the target areas they focus on. While most roofers target a certain area in town, they travel all over the metro area, which is a job in and of itself. If you're looking for a roof in Peachtree City, give us a call," says Rueda. "We have customers all over. We have customers south of Atlanta in Fayetteville, Jonesboro and McDonough; east in Decatur, Snellville and Lawrenceville; and north in Duluth, Alpharetta and Cumming. We'll come to you…just give us a call."
Their approach seems to be working…they now have seven crews and growing.