Mar 11 2004
Advance Transformer has announced the launch of its newly-enhanced “Powered by Advance” program, an unprecedented co-branding marketing initiative in the lighting industry that is designed to deliver optimal value to channel members and end users by leveraging Advance’s brand equity with that of its partnering lighting manufacturers.
Supported by independent surveys that confirm Advance as the industry’s most highly recognized and preferred brand of ballasts, this innovative program will offer program participants co-marketing funds to help support their development of marketing tools and promotional activities (such as trade ads, graphics, catalogues, brochures, and web designs) that feature the “Powered by Advance” logo. Additionally, the already-popular “Powered by Advance” labels for fixtures and fixture cartons will have a new, holographic look.
Recognizing the strength of the co-branding concept and the inherent value delivered to the channel and end user community through true industry partnership, the “Powered by Advance” initiative will be further supported through a comprehensive national advertising campaign targeted to end-users, lighting designers, lighting specifiers, and distributors.
For more information, visit the program’s dedicated website.
Source: Advance Transformers