Oct 20 2009
Eco-chic or eco-oblivious? Green with envy over how eco-savvy you aren't? Hickory Springs, one of the nation's leading suppliers of eco-friendly components to the furniture industry, knows it's not easy being green. Today the company announced a nationwide search to find six contestants to compete in its inaugural "EarthCare Challenge" for a chance to win $5,000 in eco-friendly home furnishings.
This first-of-its-kind contest will chronicle -- in a reality game show environment -- the challenges of six contestants aspiring to live more sustainable lifestyles.
It takes place entirely on social networking communities Facebook, Twitter, YouTube and EarthCareInside.com, the program promoting the company's line of eco-friendly components for upholstered furniture.
"Through the contest we believe many consumers will see how they can improve not only their own lifestyles but their quality of life overall. We think it's an important step from the home furnishings industry, which traditionally hasn't been one of the leading industries to show all that it has done to become eco-friendly," said Hickory Springs Executive Vice President Dwayne Welch.
"The EarthCare Challenge is a chance to share real experiences within a community that we're creating with our partners in the furnishings industry, and where consumers can learn how to make more sustainable choices in their everyday lives," said Welch.
Eco-friendly components from the company's EarthCare line can be found in products from some of the country's leading furniture makers including Craftmaster, Alan White Furniture, England and H.M. Richards.
The call for entries runs now through November 15. On December 1, Hickory Springs will announce six regional finalists to undergo a 45-day makeover. A panel of green experts in the areas of lifestyle, diet and home will guide the finalists toward their own sustainable options. As social media sites document their progress, the public may participate by voting for their favorite contestant and becoming a fan of designated online sites for a chance to win special discounts and prizes.
In January 2010, Hickory Springs will award the grand prize to the contestant who has made the most dramatic makeover. The winner will take home his or her own personal collection of eco-friendly home furnishings valued at $5,000.
Source: http://www.hickorysprings.com/