Nov 9 2009
MBDC (McDonough Braungart Design Chemistry, LLC), a consultancy focused on helping clients implement the Cradle to Cradle design framework, will exhibit at booth #4519 at the US Green Building Council's annual Greenbuild International Conference & Expo, held Nov. 11-13 in Phoenix, Ariz. The MBDC booth will feature samples of Cradle to Cradle Certified(CM) products as well as detailed information on the certification program, criteria and process.
Jay Bolus, Vice President of Technical Operations for MBDC, will also participate in the panel "Greenwashed or Green...Single or Triple Bottom Line?" where he will provide an overview of Cradle to Cradle Certification and talk about how clients of all sizes and across all industries can work with MBDC to certify their products. The panel is scheduled for Thursday, November 12 at 8:30 AM and will be held in North 120 BC.
Some of the 90 clients that have worked with MBDC to achieve Cradle to Cradle Certification for one or more of their products will also be exhibiting at the Greenbuild Expo hall, including Alcoa, CENTRIA, Construction Specialties, Herman Miller, Hycrete, IceStone, MechoShade Systems, Shaw Industries, Sloan Valve Co. and Steelcase.
Cradle to Cradle Certification assesses products for their ingredients' human and environmental health characteristics, their recyclability or compostability, and manufacturing process - including renewable energy use, water stewardship and social responsibility. The Cradle to Cradle framework, as developed by architect William McDonough, chemist Michael Braungart and MBDC, is powering the Next Industrial Revolution, in which products and services are modeled on nature's material flows, eliminating the concept of waste and creating a healthy and sustaining abundance.
"MBDC is dedicated to helping clients incorporate eco-effective design strategies to meet the increasing expectations of designers, developers and companies seeking product and material choices that are moving toward the Cradle to Cradle ideal," said Bolus. "We're pleased to be a part of Greenbuild, an event that has played a critical role in furthering the conversation about moving our society toward a healthy, optimized future."
Through Greenbuild, the world's largest conference and expo dedicated to green building, the Washington, D.C.-based US Green Building Council brings together more than 25,000 people each year to advance the conversation about how we can build a prosperous and sustainable future for our nation through cost-effective, energy-efficient, water-saving green buildings.
Source: http://www.mbdc.com/