Yelena Kublitski, creator of the Interior Paint Color Cheat Sheets, believes that by trying to be competitive, paint manufacturers end up doing a disservice to their end users.
She explains: "Paint companies want to make sure they carry every single color we may possibly want, that's why they offer 2-3,000 color options in their palettes. But what they don't seem to realize is that as consumers, our problem is not a lack of options, not anymore. These days, it's too many choices that's the deal breaker. No wonder about 40% of all paint purchases are made as a result of an original color mistake - the selection is just too big and confusing."
Yelena continues: "As a result, consumers end up spending days (often weeks) wading through hundreds of paint colors, trying to find the right one. Many waste a lot of money on paint samples before they finally succeed in "guessing" correctly."
"And that's what's unfair", she concludes. "Because the truth is, most of the colors you see in a typical paint deck will never work as successful wall colors. They are either too intense, too dark or plain wrong otherwise. And if you've ever picked a paint color for your home, you probably already realize by now that a pretty paint chip doesn't always equal a pretty wall color."
Yelena points out that it takes years and a lot of trial and error to find the "winners" in a paint color deck.
According to her, most color consultants and interior decorators use only 20% of the colors 80% of the time. They have a special "go-to" color file, which consists of a small number of proven, tried and tested paint colors they refer to again and again in their work. The pros realize that it's not neccessary to have a huge variety of colors in order to find the right one. All that is needed is just a few excellent options that work all the time.
And while other industry experts keep their "go-to" color files private, Yelena is making hers available to the public.
She feels confident that her Interior Paint Color Cheat Sheets - a shortcut collection of 81 most popular Sherwin Williams paint colors, are the easiest and most efficient approach to coloring a home.
She adds: "It's as close to foolproof and no fail as you can get, and will save consumers a lot of time, money and frustration."