Oct 25 2010
Arrow Fastener Company, LLC, the product line leader in manual and electronic staple and nail guns for the building trade professional and do-it-yourself markets, announced today the introduction of its new product line called R.E.D.™ to signify its key features which are, “Reliable. Ergonomic. Durable.”
The new R.E.D.™ product line includes a major evolution of the company’s T50® heavy duty staple gun, the world’s best selling staple gun, which will now also be available as the T50 R.E.D.™ staple gun, arriving in stores in October 2010. The other products in the new R.E.D.™ line include the ET50 R.E.D.™ electric staple & 1” nail gun, the HT50i R.E.D.™ hammer tacker and the EBN320 R.E.D.™ electric brad nail gun.
Arrow Fastener's new T50R.E.D. Professional Manual Staple Gun and 1" Brad Nail Gun
The T50 R.E.D.™ professional manual staple gun and 1” brad nail gun features U.S. patented drive technology that enables the user to set a staple or nail right on virtually any surface. It also offers up to 40 percent more power than selective competitive products on the market, which makes it more versatile on the job site. Professionals and DIYers alike will really appreciate that the T50 R.E.D.™ staple gun is 50 percent easier to squeeze than the T50® staple gun, which results in much less fatigue so you can keep working longer. It’s also the only manual tacker capable of firing a 1” brad nail. The T50 R.E.D.™ staple gun complements the classic T50® staple gun, which will remain available in stores nationwide.
“We’re very excited about the new R.E.D.™ product line which is a big step forward in product design for the staple and nail gun category,” said Gary DuBoff, president of Arrow Fastener. “It’s also a very professional looking product line with a sleek, black and red design, which should help it jump off store shelves when our customers get a look at it.”
Gary DuBoff became president of Arrow Fastener in April of 2009 and the R.E.D.™ product line is the first major innovation he has shepherded as part of a comprehensive rebranding strategy aimed at delivering innovative tools for today’s DIY and professional markets. He has been employed with Arrow Fastener’s parent company, Masco Corporation (NYSE: MAS), since 1992, holding the positions of Senior Vice President – Sales & Marketing for American Shower & Bath from 1992 – 2007 and as Senior Vice President of Sales at Masco Bath from 2007 – 2009.
“The market research and R&D effort that we have put into the R.E.D.™ product line is a very important milestone in our journey to revolutionize the stapler and nailer category,” said DuBoff. “We’ve also made substantial investments in implementing Lean manufacturing principles to improve our productivity and ensure our ability to continue producing quality, innovative products for years to come.”
The R.E.D.™ product line is the culmination of 18 months of work. “We started by interviewing 1,000 professional contractors to find out how to improve on our industry-leading products, and make them even more valuable on the job site than they are today,” said Bill Newman, Vice President of Sales and Marketing for Arrow Fastener. “The rest of the process required the Arrow innovation team to kick in to gear and come up with product designs that borrow from trends in other industries, while delivering superior performance to anything we’ve ever built before. It has been an amazing journey,” said Newman.
Source: http://www.arrowfastener.com/