Three of the Sacramento region’s leading home builders, Renaissance Homes, Winncrest Homes, and US Home announced that effective July 1, 2006 they will collectively change their names to Lennar, and operate as a single homebuilding division of the national builder.
Renaissance and Winncrest Homes became Lennar building partners in the 1990’s and US Home followed suit in 2000, but each maintained distinct operations until now.
“This new union is a simplification for everyone involved – our customers, our business partners and our associates – removing the confusion of three separate builder operations and focusing our efforts on growing a unified organization,” said Regional Vice President, Sherman Haggerty.
The newly restructured division of Lennar is expected to close nearly 1,400 homes in 2006, is currently selling at 21 communities and expects to begin construction on another 18 communities over the next year. The trio of builders represents just under 10% of all single-family new home production in the Sacramento region and was ranked the number one homebuilder by the Sacramento Business Journal.
Lennar communities in Sacramento will be exclusively marketed under the Everything’s Included™ (ei) brand – a hallmark of Lennar’s success nationally. The ei Program leverages the volume of Lennar’s national purchasing power to acquire best of class building materials at reduced costs by partnering with some of the industries most respected building suppliers and manufacturers like GE, Moen, and Kohler.
“As we move forward, we’re going to take the best from all three homebuilder experiences and then take it up a notch, “ said Vice President, Marketing Teri Bergthold. “New communities will take advantage the recently unveiled “Enhanced ei” program that is currently only available at our Carriage Park at Lincoln Crossing , Traditions II at Edgewater , and Rio del Oro at Plumas Lake communities. We’re excited to share this with our customers.”
“Enhanced ei” incorporates special touches into the already extensive list of included features – all at no extra cost. Highlights include; granite slab kitchen and bathroom counters, granite slab vanities and tub/shower surrounds, upgraded ceramic tile flooring throughout, upgraded cabinetry, stainless-steel appliances, and GE Profile stainless-steel gas cook tops.
The restructuring holds great potential for new homebuyers and repeat customers alike. New buyers will have the opportunity to select from more ei communities throughout the region. Current customers will have the ability to select from any Lennar community to use their repeat buyer bonus and to send friends, family, and associates to take advantage of the Lennar referral program.
Lennar’s financial services companies – including Universal American Mortgage Company, North American Title Company and Universal American Insurance Agency – help simplify the home buying process by providing everything from title, mortgage, closing services and insurance services.
“The best thing about this change is that the fundamentals that made our unique homebuilding organizations so great – our associates, some of the best and brightest in the industry, our philosophy of care that extends from our associates to our customers to our communities at large, - will remain the same.” said Haggerty.