Jan 11 2008
According to a recent Harvard University study, women control 91 percent of home buying or remodeling decisions. The latest release from the National Association of Home Builders' publishing arm, Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions, provides builders and other housing professionals with a detailed look at the motivations, objectives and viewpoints of female buyers.
Trillion Dollar Women: Use Your Power to Make Buying & Remodeling Decisions
Though written for the female consumer, Trillion Dollar Women is also a valuable resource for housing professionals to gain perspective on ways to better serve and market to this growing segment of customers.
"Builders recognize that women have more buying power than ever--single women, in fact, are the second largest and fastest-growing demographic of home buyers," said Sandy Dunn, first vice president of NAHB and a builder from Point Present, W.Va. "This new book provides building professionals with unmatched insight into this important segment of the buying population."
Author Tara Nicholle-Nelson demystifies the home buying and remodeling process, leading readers to evaluate their needs, lifestyle, budget and personality before making decisions. Packed with tips, questionnaires and checklists, Trillion Dollar Women teaches women to get through the home buying or remodeling process with ease. Readers will benefit from advice and insight on topics ranging from budgeting to design style.
"I wrote this book to help transform women's real estate experiences and arm them with the tools they need to get the home of their dreams," said Nelson. "Women hold the purse strings when it comes to these major home buying decisions, and this book will make them better educated, more confident consumers in the process."
Trillion Dollar Women also shows readers how to become more environmentally conscious by providing room-by-room strategies for green building and energy efficiency, including a list of resources and advice on finding a green contractor.
Nelson has built her career around helping women transform and enhance their lives. In addition to being a real estate broker, accredited buyer's representative, and an attorney, she also runs {RE} think Real Estate, a business that offers a brand of educational resources designed to transform women's experience of real estate.
Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions is available for purchase at www.BuilderBooks.com or by calling 800-223-2665. Soft-cover/166 pages, $24.95 Retail, $22.95 NAHB Member Price, ISBN-13:978-0-86718-634-5.