Apr 13 2009
The Stanley Works (NYSE: "SWK"), a worldwide supplier of consumer products, industrial tools and security solutions, becomes the first S&P 500 tool manufacturer to launch an iPhone™ and iPod® touch application with the introduction of the STANLEY® Level. This new and free application is available online at the Apple App Store and brings users the accuracy and reliability of real world STANLEY® tools in virtual form. Four interchangeable application skins emulate existing STANLEY® levels to provide consumers with an opportunity to experience, research and learn about Stanley's extensive line of levels.
The STANLEY® Level harnesses the accelerometer, a digital gyroscope technology located in iPhone™and iPod® touch, to generate an understanding of where the device is in space. Once the user has downloaded the application they begin by calibrating the STANLEY® Level with a gravity driven (bubble) level to create a simulation in the iPhone™ or iPod® touch. When the calibration is complete, the STANLEY® Level is ready to take on a multitude of basic leveling tasks.
"The STANLEY® Level application combines more than a century's worth of hand tool manufacturing experience with today's latest digital technology," said Kevin Udy, channel manager for The Stanley Works. "Every Stanley® tool is designed to provide best-in-class end user benefits and the Level application is no exception. This handy app simplifies many jobs including the hanging of artwork or the mounting of shelves. The STANLEY® Level is just like the real thing but it's always in your pocket when you need it."
The STANLEY® Level application for iPhone™ and iPod touch® mobile digital devices offer users the following features:
- Functionality for everyday use
- Fast and easy calibration
- Interchangeable skins
- Stanley product info and history
- Helpful tips to ensure accuracy
The STANLEY® Level for iPhone™ and iPod touch® mobile digital devices is available for free from the online Apple App Store.