Posted in | News

Glorious Property's Luxury Residential Project Achieves Record Average Selling Price Of RMB28,000

Achieves A Record Average Selling Price Of RMB28,000 per Square Meter at Launch, about 70% above other projects in the same district

Glorious Property successfully acquires two premium sites in Tianjin

Glorious Property Holdings Limited ("Glorious Property" or the "Company", together with its subsidiaries, the "Group", HKEx stock code: 00845), the leading Shanghai based property developer focusing on the development and sale of high quality properties in key economic cities in China, is pleased to announce that its luxury residential project in Beijing, Royal Mansion, received overwhelming response since the project's launch on October 8th. The average selling price ("ASP") achieved has reached RMB28,000 per sq.m. Glorious Property also announces that it successfully acquires two premium sites in Tianjin.

The current launch comprises units from Block 3 of the development. Within a short period of just two days, 37 units with gross floor area ("GFA") aggregating more than 6,200 sq.m. were sold, generating sales revenue totaling RMB173 million. The average selling price ("ASP") reached RMB28,000 per sq.m., approximately 70% above that of projects in the same district. The highest price achieved during this initial launch was above RMB34,000 per sq.m.

Royal Mansion is a modern European-style luxury integrated development located on West Chang'an Avenue, well-positioned with the necessary amenities and ancillary facilities in the vicinity, making it a self-contained community. Being adjacent to the idyllic Sunny Park and with its unique architecture, Royal Mansion clearly stands out from the surrounding developments, making it highly sought after. Next to Royal Mansion are well known landmarks such as the Wukesong Olympic Center, the Beijing International Sculpture Park and other public attractions. The development blends in the best of both the local community and the city to form a unique balance of nature and architecture, offering a harmonious living environment. Royal Mansion is to be developed in two phases with total planned GFA of approximately 130,000 sq.m.

As of July 31st, 2009, Royal Mansion has received the following awards and accolades:

China Residence Innovation Model -- Integrated Application of China Housing Technology -- Innovation Model Award in 2007, awarded by Science & Technology Commission of the Ministry of Construction, China Real Estate and Housing Research Association, Urban Development Committee of China Real Estate Association and China Construction News;

Top Ten Park Area Properties in Beijing in 2008, awarded by Property Market Media, China Real Estate and Housing Research Association, Habitat Commission.

Mr. Cheng Li Xiong, CEO of Glorious Property, said: "We are very pleased with the overwhelming response to the inaugural launch of Royal Mansion. The ASP achieved was within our expectations and there has been a strong momentum for prices to trend upwards. This validates our accurate judgment of the market and more importantly, is also an endorsement for our premium-quality products by our customers. This reinforces our optimism in the high-end residential market in Beijing and gives us full confidence of achieving even better sales performance by the end of this year."

Glorious Property successfully acquires two premium sites in Tianjin

Through acquisition of a project company, Glorious Property will acquire two parcels of land adjacent to the Company's existing Tianjin Dagang project and the famous Guan'gang Lake within the up-market Dagang District. The two parcels (subsequently referred to as the "west plot" and the "east plot") of land occupy a total site area of 583,400 sq.m., with a planned gross floor area ("GFA") of approximately 597,000 sq.m. The aggregate consideration for the acquisition is RMB849 million, which translates to a price per-square- meter of GFA of RMB1,422.

The west plot is located within the Guan'gang Lake Forest Resort and is only 18 km from the Binhai New District and 15 km from the Dagang downtown area. The east plot is surrounded by the Olympics Park to the north featuring a panoramic view of Guan'gang Lake. Both plots will be highly accessible via a lake-bound highway (under planning) and will be surrounded by recreational facilities such as a 36-hole golf course only 800 meters away from the sites.

Glorious Property plans to develop low density premium residential developments, comprising low rise apartments, townhouses and villas. The sites will be developed in two separate phases with the pre-sales of Phase I expected to commence as early as the first half of 2011.

The Guan'gang Lake Forest Resort is amongst the three most important construction projects within the Dagang District and a priority project of the Binhai New District. It is also one of the 20 most important projects earmarked by the Tianjin Municipal Government in its holistic plan for the city announced in late 2008.

The Government of the Tianjin Binhai New District is also about to be established, aggregating the five districts of Dagang, Tanggu, Hangu, Jinnan and Dongli, with a total of 2,000 of land, of which approximately half is located in Dagang. With the Binhai New District being ranked as a top- priority district in the same league as the Pudong New District in Shanghai and with the formation of the new district government through the amalgamation of these five districts, there will be significant price appreciation potential for the land plots in the area.

The Guan'gang Lake ecological resort is expected to comprise the original 9,000-hectre lake and 12 functional zones of approximately 4.8 featuring ecology, tourism, leisure and health rehabilitation themes. These two plots of land acquired by Glorious Property are the only two residential plots within the Guan'gang Lake Forest Resort, hence their scarcity and value. Due to city planning considerations, regions to the south of the resort are not suitable for residential development as well resulting in limited competition.

Lake Guan'gang Forest Resort is also expected to comprise high-end facilities such as large-scale ranches, a cruise terminal, golf courses and theatres which constitute the basic building blocks of high-end residential developments.

Mr. Cheng Li Xiong, CEO of Glorious Property, said: "These two new plots will be integrated with our existing Tianjin Dagang project. The three plots can thereafter be developed with greater economies of scale. This will help Glorious Property take better advantage of the opportunities in the real estate markets in Dagang and the Binhai New District as a whole and continue to strengthen our foothold in Tianjin."

"The acquisition of these two plots is in line with our Group's strategy of 'Reinforcing our presence in the major economic cities such as Shanghai, Tianjin and Beijing and strengthening our foothold in these respective markets.' With the steady economic development of Tianjin, we believe that our projects in the city will enjoy significant capital appreciation potential and continue to generate fruitful returns for our Group," Mr. Cheng added.


Tell Us What You Think

Do you have a review, update or anything you would like to add to this news story?

Leave your feedback
Your comment type