Nov 17 2009
New Decking and Railing Couples Enduring Beauty and Unmatched Performance
The best has just gotten better. Already the established industry leader, Trex Company (NYSE: TWP) is expanding its portfolio of durable and beautiful outdoor living products with the new Trex Transcend decking and railing system. This revolutionary collection boasts an unprecedented combination of performance and aesthetics guaranteed to outperform wood, composite and PVC for decades. Trex Transcend will begin shipping to distributor partners on Jan. 4, 2010 – with the product scheduled to roll-out at retailers nationwide in February.
“Trex Transcend is a game-changing product that quite simply exceeds all other materials in the marketplace,” said Ron Kaplan, president and CEO of Trex, the nation’s largest manufacturer of wood-alternative decking, railing, fencing and trim products. “Since inventing the concept of durable and low-maintenance outdoor living products nearly 20 years ago, we’ve consistently introduced design and manufacturing innovations that have secured Trex’s position as the preferred brand among both consumers and professionals. With Transcend, we’re combining all of the benefits of our existing collections with proprietary new technologies that offer unparalleled durability, wear-resistance and long-lasting good looks.”
Engineered with an exclusive nine-element surface formulation, Trex Transcend decking combines a finish that resists stains, scratches and mold with a distinctive and natural-looking, high-definition wood grain pattern The key to Trex Transcend’s extreme durability is its integrated shell, which is two to three times thicker than that of other manufacturers’ products. Each board is protected on three sides for superior defense against severe weather, heavy foot traffic and everyday occurrences like wet planter pots, red wine rings, spilled food and dropped grilling tools. The underside of each board breathes to avoid surface separation and ensure lifelong endurance. As a result, consumers receive comfort and beauty without the maintenance issues of wood and the plastic-like appearance of PVC.
Like all Trex products, Transcend won’t rot, warp, crack or splinter – and upkeep is hassle-free. The product requires no sanding, staining or painting, and its protective shell defends against fading while being extremely low maintenance. In fact, spills wash off easily with just soap and water. The entire Transcend decking collection is also backed by a 25-year Limited Fade and Stain Warranty that is unprecedented in the industry.
Trex Transcend is offered in four rich colors that are engineered right into the board – allowing for a deeper, more natural appearance and ensuring that the vibrancy and hue of the product will remain unchanged for decades to come. Each Trex Transcend deck board is available in two profile options – square and grooved. The grooved boards accommodate the Trex Hideaway Hidden Fastening System, which allows for a smooth, unfettered finish free of nails and other visible fasteners. The collection also includes a completely modular railing system that enables consumers to mix or match decking and railing components to create a customized look specifically tailored to their outdoor living areas.
“Through Trex Transcend, we’re elevating the entire decking category and creating new standards for performance and aesthetics,” said Kaplan. “No alternative outdoor living product truly has delivered the benefits of both composite and PVC decking until now. That’s why we’re confident Trex Transcend is in a class of its own.”
Trex extensively tested Transcend among 1,500 consumers and 500 contractors to ensure that it would deliver on its promise to be the best product on the marketplace. Transcend decking and railing also remain true to Trex’s environmentally-friendly legacy – the decking contains 95 percent recycled content, and the railing uses entirely reclaimed wood, contributing to the LEED points of any residential or commercial structure. Trex saves approximately 600 million pounds of plastic and wood scrap from landfills each year and recycles approximately 1.5 billion plastic grocery bags – seven out of every 10 in the United States.