Owens Corning (NYSE: OC), today announced the launch of Owens Corning™ Duration® Series Shingles Designer Colors Collection, an inspired line of roofing shingles featuring vibrant, unique color combinations that help homeowners and building owners make a colorful statement.
"Homeowners today know that curb appeal is one of the most significant features when building, buying, selling or remodeling a home. Yet, many do not fully realize the large impact a roof has on curb appeal. In addition to protecting the home, the roof is one of the largest architectural features—in some cases up to 50 percent—and has the power to truly take a home from drab to FAB," said Sheree Bargabos, Owens Corning Roofing and Asphalt Business President.
Bargabos continued, "It became apparent to us that the growing consumer trend for more color in all aspects of a home would also be demanded for the roof. Design-conscious homeowners, many times the woman of the household, told us they wanted a roof that helped tie-in the total exterior package. This is what we had in mind when we developed the Designer Colors Collection; we combined the high-performance of our Duration® shingles with intense beauty from distinct color and dimension."
The Designer Colors Collection offers seven new colors modeled after those found in life, and are meant to evoke feelings that match their names—from Summer Harvest, Pacific Wave, to Merlot. Summer Harvest, for example, is a blend of sunny gold, cool blue and burnt sienna tones that blend to achieve a warm, rustic feel much like a summer day with a clear blue sky. Five of the seven colors are available in each region of the U.S.
Whichever color homeowners select, they can rest easy knowing that all Duration® Designer Color Collection shingles come with SureNail® Technology for maximum performance and wind protection of up to 130-MPH winds(1).
The Designer Colors Collection offers builders and roofing contractors the opportunity to further differentiate their homes and businesses and can also attract a growing market segment of women and young, design savvy homeowners.
FIND YOUR ROOF COLOR
Owens Corning enlisted renowned colorist, Lee Eiseman, the executive director of the Pantone Color Institute, to help develop exterior color palettes to correspond with each of the seven shingle colors to help homeowners visualize style options for their home.
"Each shingle contains well balanced color much like the way you would find color in nature," said Eiseman. "The number of color granules in each shingle provides so much inspiration for trim color and other accent possibilities. This is truly the only roofing on the market that offers such a varied yet beautifully blended and coordinated selection of color."