James Hardie Building Products has declared the availability of its patented and new Associate Contractor Program for the use of individual re-modelers and replacement contractors.
The program is devised by utilizing the details of an Industry-wide study carried-out by the company in September last. The company has recognized the demand for a new type of reciprocally benefiting training program that requires low-level of investment for small-scale businesses in addition to its currently available and patented Preferred Remodeler Program.
The new Associate Contractor Program is designed to have a broad level of training chances, supportive tools for business building and also includes the patented HardieRewards Program of the company. Participants of the program will be allowed to earn HardiePoints, for the purpose of redeeming them for marketing or advertisement materials or traditional products such as flat screen televisions, iPads and golf clubs. For the regular program participants James Hardie provides marketing tools, easy to use and customizable type of templates for sending direct mails, yard signs, door hangers and others. The website also provides tools for building websites and tools for in-home type of sales. The program is available for a yearly membership fee of $295.
According to Marc Setty, James Hardie’s Repair and Remodel Marketing Manager, the company values its association with the contractors and builders irrespective of their size of operation and will provide them the required training for effective marketing and installing of James Hardie products.
Source: http://www.jameshardie.com/