Feb 22 2006
An innovative new product from the makers of Forever Wood™ promises to open new opportunities for dealers, contractors and remodelers. The new product, DeckoraWood™ Vinyl Surface, offers a new alternative for replacing aging or unsightly decks that is fast and simple to install, and offers homeowners the prospect of a no-maintenance surface that faithfully mimics the rich beauty of natural wood.
(PRWEB) February 22, 2006 -- An innovative new product from the makers of Forever Wood™ promises to open new opportunities for dealers, contractors and remodelers. The new product, DeckoraWood™ Vinyl Surface, offers a new alternative for replacing aging or unsightly decks that is fast and simple to install, and offers homeowners the prospect of a no-maintenance surface that faithfully mimics the rich beauty of natural wood.
“DeckoraWood Vinyl Surface is the ideal solution to an unsightly or aging deck, patio or balcony,” said Denis Hamel, president and CEO of ICA Global LLC, which manufactures and markets the new product. “It provides an attractive, natural wood appearance with all the charm of a real pine, redwood or cedar deck. Yet you don’t have to tear off and replace the old surface, and the homeowner avoids the trouble and expense of yearly maintenance.”
The new product opens a number of opportunities to dealers and contractors who want to offer their customers an appealing, cost-effective solution to a common problem, said Hamel. It can be used to cover virtually any solid outdoor surface with new engineered PVC planks that replicate the look of natural wood, right down to varied graining and shading. Yet the surface never needs painting, staining or sealing, and will never warp, split, peel or crack.
“DeckoraWood Vinyl Surface offers tremendous appeal to homeowners who are tired of the expense and hassle of deck maintenance, or who want to turn an unsightly concrete slab into an inviting patio,” said Hamel.
DeckoraWood Vinyl Surface is designed to cover composites, wood, tile and concrete surfaces. Since it is only ⅝-inch thick, it allows for proper clearance for swinging doors, making most installations simple and trouble-free. The unique tongue and groove design allows the flooring to be glued or fastened with screws, depending on the subsurface. In either case, there are no visible fasteners that can pop up and cause a safety hazard.
“Most DeckoraWood Vinyl Surface installations are quick and easy, saving both time and labor,” said Hamel. “As long as the structure and old surface are still structurally sound, the cost of tear-down and removal is eliminated.”
Unlike typical PVC or composite deck boards, DeckoraWood Vinyl Surface is offered in a choice of three natural wood grain colors – redwood, cedar or grey pine – in addition to white. The richly grained colors faithfully replicate the intricate variations of real wood, providing a natural wood appearance. Each 5½-inch wide plank features a middle “V” groove that enhances the natural wood look and character.
“We have paid great attention to details such as these to ensure customer satisfaction,” said Hamel. “That means more referrals, fewer call-backs and more satisfied customers.”
The engineered PVC surface resists scratches, mold, mildew and stains, and is guaranteed to keep its natural wood grain characteristics. It resists fading, even in areas exposed to the sun’s ultraviolet radiation, and is resistant to oils, salt water and insects. DeckoraWood Vinyl Flooring is backed by a fully transferable limited lifetime warranty.
The deep wood grain also provides an extremely slip resistant surface, making DeckoraWood ideal for use in basements and other interior applications, as well as around pools and docks where moisture is a factor, added Hamel.
“DeckoraWood Vinyl Surface offers an innovative solution to a number of homeowners’ problems,” said Hamel. “That means it also offers a very promising opportunity for building industry professionals who solve those problems.”
DeckoraWood Vinyl Surface planks are available in 12-, 16- and 20-foot lengths, which can easily be cut to specific sizes. Matching trim and moldings are also available. All materials can be cut with a regular finishing saw blade, and no special tools are required for installation.