Nov 13 2007
Vetrazzo, the producer of an environmentally-friendly recycled glass surface material, has partnered with two new distributors, dramatically expanding their distribution network. Vetrazzo, a California-based company, has signed deals with both North Star Surfaces and Pental Marble and Granite to provide distribution of their product to more than 15 new markets across the United States. (Homeowners, architects, and designers that aren’t in an area where Vetrazzo has a distribution network can still get the product directly from Vetrazzo.)
Vetrazzo produces the greenest and most stunning recycled glass countertops on the market. The company has devised a patent-pending process for transforming old beer bottles, broken window glass, automotive glass, and even decommissioned traffic lights into gorgeous and durable surface materials.
News Image North Star Surfaces, based in St. Paul, Minnesota, will offer Vetrazzo distribution to its Midwest markets in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin. North Star prides itself on being adept at seeing trends as they develop, and views Vetrazzo as the ideal product to meet the developing customer demand for a “green” surface material. This demand is reflected in the latest growth projections for the green building products market – projected to grow at a rate of up to 30% or more in 2007.
Also signing on with Vetrazzo is Pental, one of the largest surface material distributors in the Pacific Northwest. Pental is adding Vetrazzo to their “Eco-Line,” a group of sustainable products designed for the environmentally-conscious consumer.
“Vetrazzo has it all. It not only meets our discerning customers’ aesthetic expectations, it is environmentally-friendly as well,” says Peter Pental, president of Pental Marble and Granite. “At Pental, we are always looking for unique products like Vetrazzo to set us apart from the competition.”
Vetrazzo believes that a product that claims to be green should do more than just use some recycled material or not release dangerous airborne toxins – it should solve an environmental problem. One hundred percent of the glass used in Vetrazzo is waste material from the U.S., much of which cannot be recycled anywhere else. Thus, by using over 550 pounds of glass per countertop panel – the equivalent of over 1,000 bottles – Vetrazzo creates a new market for the country’s waste glass.
“We are really looking forward to reaching new customers with our expanded distribution network,” says Vetrazzo president James Sheppard. “Homeowners everywhere are becoming more aware of the environmental impacts of their product choices and expressing demand for products like ours that respect the planet.”