Jun 12 2005
In other news, Leica Geosystems announced today its Consumer Products Division (CPD) and The Stanley Works have joined forces to develop a laser distance meter for the U.S. home improvement market.
As the inventor of hand-held laser distance measuring technology, Leica Geosystems will provide its product innovation and development expertise to the project.
The new product, to be sold within the STANLEY® FatMax™ line of tools, will benefit from the marketing expertise and brand recognition of Stanley as well as Stanley’s access to its network of distributors and retailers. With this affordable, easy-to-use product, true laser measuring technology will become available to a much broader group of users in the U.S.
By offering the advantages of laser measuring technology with a user-friendly design, the new product is specifically designed to meet the needs of expert do-it-yourselfers and professionals. It will be differentiated from existing Leica Geosystems professional grade laser distance meters through specification, functionality and price.
The proposed launch timing for the new STANLEY® FatMax™ Laser Distance Meter is planned for late 2005.
Posted June 13th