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Flexitions Acquired by Healthier Choice Flooring

Healthier Choice Flooring disclosed today they have acquired Flexitions, LLC, manufacturer of the flooring industry’s one and only stainable flexible transition molding product line, which is sold and marketed under the brand name Flexitions.

Developed for use with hardwood and laminate flooring applications, Flexitions is the solution to installation headaches when dealing with a curve, arch or radius - great for style and design as well. Available in t-molding, threshold, reducer, stair nose and quarter round profiles, Flexitions can be stained and finished to match and or coordinate floor coverings such as wood, laminate, tile, vinyl, stone and more.

Flexitions takes stain just like natural wood and is available in three natural wood grains and textures making for a more natural look and feel when stained and finished. Flexitions is also available in standard factory applied colors. Called Flexitions Fifteen, these standard colors coordinate with the majority of wood flooring sold today.

“Healthier Choice is constantly striving to improve its existing product lines while introducing new and innovative products for the flooring industry,” said Craig Poteet, Healthier Choice President. “We are very excited about the recent acquisition. Flexitions is a revolutionary product that not only solves a specific installation challenge but also allows for unlimited creativity in flooring design,” he added.

“To further propel market penetration and consumer awareness, Healthier Choice will introduce a new Flexitions marketing program that includes advertising, sample kits, POP fixtures and an enhanced online presence,” said Drew Holland, Healthier Choice Marketing Manager. Holland added, “Just like with other Healthier Choice products, we are committed to the continued growth and development of Flexitions.”


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