introduces the Emergency Response Retail Campaign to provide the new EverOn
Multi-Purpose Emergency Light to retailers and consumers during one of the worst
hurricane seasons on record, according to forecasters.
The EverOn product is the latest in solid-state lighting technology and provides
more than 60 hours of light using four AA batteries and is 90 percent more energy
efficient than conventional lanterns or incandescent flashlights. Following
the widespread devastation caused by Hurricane Katrina, experts are predicting
even more storm activity for September and October, resulting in one of the
most active and destructive hurricane seasons on record. Researchers at the
Department of Atmospheric Science at Colorado State University forecast five
named storms, four hurricanes and two major hurricanes in September and two
hurricanes, including one major hurricane, in October.
Under the EverOn Emergency Retail Campaign, Cyberlux has readied pre- packaged
bulk shippers of the EverOn product for immediate distribution to retailers
and emergency response organizations. Designed to enable fast deployment, the
EverOn emergency response program is specifically directed to the areas of the
country which are predicted to be the most affected by upcoming hurricanes.
Emergency Management officials in Collier County, Florida relied on the Home
Safety Light, the previous version of the EverOn, as an emergency lighting source
in hurricane shelters and for victims needing medical assistance in the aftermath
of Hurricane Dennis in July.
In August, the officials announced that they have listed the EverOn Emergency
Light to be a standard product in their disaster relief inventory. The EverOn
is packaged in the Company's patented and field-proven hand- held elliptical
parabolic reflector product design, providing a practical, portable emergency
lighting solution for every consumer who has experienced the unease and inconvenience
of power outages.
Designed originally to provide consumers with portable, long-lasting, emergency
lighting during the hurricane season, the new EverOn is a sturdy, virtually
indestructible, lighting product that provides over 60 hours of comfortable
room-filling light on the medium setting and over 30 hours of intensely bright
white light on the highest setting, all in a 7 inch by 3.5 inch by 2.4 inch
"As with the original Home Safety Light that we successfully launched on QVC,
the EverOn is such a practical product that retailers will find it to be an
invaluable emergency lighting solution for their customers," said William Walker,
Cyberlux senior vice-president of sales.
The EverOn contains 6 bright white and 4 amber diodal(tm) lighting elements
that never require replacement.
The EverOn has three light settings including a low, nightlight level; a medium,
room-filling light level; and a high, intensely bright level.
In recent bench tests by Independent Testing Laboratories, Inc., the EverOn
Multi-Purpose Light was shown to operate for over 60 hours at the medium setting
and over 30 hours at high setting using one set of 4 AA batteries.