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Royal® Building Products Launches New Profiles for Celect® Cellular Exteriors at International Builders’ Show

Royal® Building Products continues its commitment to quality and innovation in the siding category with the launch of new vinyl and aluminum product lines at the 2015 International Builders’ Show. Royal will also unveil three new profiles to round out its Celect® portfolio, the innovative siding and trim solution that is revolutionizing the lap siding category. Other announcements for existing product lines include new profiles, bold colors and expanded availability in 2015.

New Product Introductions

Celect® Cellular Exteriors by Royal

Celect® Cellular Exteriors by Royal is introducing three new profiles to round out the Celect portfolio in 2015: 4" Clapboard, 8" Board & Batten and 7" Shake. Celect replicates the beauty and aesthetics of wood while remaining low maintenance and durable on the home for a lifetime. All of Celect’s profiles, including the original 7" Clapboard, are available in 18 fade-resistant colors and feature Royal’s patented interlocking seam design, which enhances the curb appeal of any home. For the professional, the product is lightweight and easy to install without the need for special tools.

Royal is also pleased to announce new points of distribution for Celect throughout the U.S.

Royal Estate™ Siding

Royal Building Products is making a significant investment into its traditional vinyl siding in 2015 with the introduction of Royal Estate™ to the U.S. market this spring. This low-maintenance vinyl siding from Royal is high on curb appeal. The beautiful wood grain pattern of Estate captures the look and feel of natural wood while refusing to warp, buckle or sag in the face of the harshest weather. A partial rollover hem provides exceptional wind load resistance and its 5/8" butt height provides ideal shadow lines. With four popular profiles to choose from – Double 4”, Double 4.5” Designer, Double 5” Designer and Colonial Beaded – Estate will be available in a broad array of UV-resistant standard colors and deep, rich Colorscapes® shades to fit any design.

AlumiPro® Cedar Renditions™ Siding

Available in Canada only, Royal’s AlumiPro® Cedar Renditions™ combines strong and reliable aluminum siding with the natural look of wood. Perfect for accent siding, main siding and soffit, Cedar Renditions provides exceptional curb appeal without the maintenance or flammability issues of wood. LEED compliant and 100% recyclable, Cedar Renditions is available in three shades: Amberwood, Sycamore and Spanish Moss.

2300 Folding Door System

This new door system integrates indoor living and working spaces with outdoor leisure areas. Made with 100% cellular PVC doorframe components, this door system can be used in both residential and commercial applications.

New Digital Tools

Royal Innovation Hub App

The Royal Innovation Hub app is an idea-sharing tool that engages thoughts, suggestions, impressions, stories and issues surrounding experiences using Royal’s products. It connects building professionals and homeowners to Royal’s product management team through a user-friendly digital community. Beyond cultivating inspiration and ideas among building professionals and homeowners, the app helps the Royal team perfect existing products and generate new ones. Users can provide key data and post questions and success stories; contribute ideas about products, design, colors and installation; send a photo directly from the jobsite; and report issues directly from the field.

Royal Resources App Series

Royal’s Resources app series is the most convenient way to access extensive information for all U.S. and Canadian products: from images to data to marketing support materials. This one-stop shop gives users quick and easy access to images, brochures and warranties without an Internet connection. Resources apps are available for Royal® Siding, Royal® Trim & Mouldings, Celect Cellular Exteriors, Zuri® Premium Decking and Exterior Portfolio® products.

Royal Project Estimator

Royal recently launched a user-friendly siding measurement tool that estimates jobs on the spot. The Royal Project Estimator helps siding professionals streamline their business, eliminate waste, maximize profitability and improve customer service. Pre-loaded with Royal Building Products siding brands and Exterior Portfolio’s brand of products, the app allows professionals to store unlimited data for every siding project. The intuitive interface features detailed checklists for measuring even the most complicated siding project, and it helps professionals create accurate, on-the-spot estimates that can be easily shared with homeowners.

Zuri Premium Decking Visualizer Tool

Zuri Premium Decking by Royal combines the natural beauty of exotic hardwood with the unsurpassed durability and exceptionally low maintenance requirements of PVC to create a one-of-a-kind outdoor living environment for the home. Royal has added a new interactive design tool to Zuri’s new website that allows users to select color options and railing systems to help visualize their decking project.

HomePlay™ Prime by Royal

HomePlay™ Prime by Royal is an online tool that enables homeowners and contractors to fully redesign the exterior of a home with Celect Cellular Exteriors profiles and trim. This intuitive tool lets users choose from a selection of built-in homes or upload their own home and have it mapped to create a custom exterior design.

Product Updates and Extensions

Zuri Premium Decking by Royal

Zuri Premium Decking by Royal combines the natural beauty of exotic hardwood with the unsurpassed durability and exceptionally low maintenance requirements of PVC to create a one-of-a-kind outdoor living environment for the home. To meet growing demand for this sought-after decking product in 2015, Royal has expanded Zuri’s availability to new markets in the U.S.

Envelop® Trim Designs by Royal

Envelop Trim Designs by Royal is a collection of beautiful window and door surrounds, trim and fascia that add unique, classic and architecturally correct character to any home. These distinctive designs combine various Royal window and door trim components to create a finished look that boosts curb appeal.

Royal S4S® Conceal™ Trim System

Royal’s Conceal™ Trim, which consists of corner boards, skirt boards and standard trim, is an innovative new trim system designed to hide cladding for an easy-to-install, clean finish. Conceal can be used in countless ways to add value, curb appeal and customization to any home. Made from Royal’s successful S4S Trim, Conceal Trim has all the aesthetic benefits of milled wood trim while remaining low maintenance and easy to clean. The one-piece design is faster and easier to install, saving time and labor on any job.

Haven® Insulated Siding

Haven Insulated Siding not only protects the home from noise and the elements, it maintains its natural beauty longer, reducing sag and minimizing the visibility of seams. It is currently available in 19 highly sought after colors and four different profiles. Haven’s graphite-enhanced EPS insulation is made with Neopor® foam from BASF SE, a component exclusive to Royal Building Products, which helps absorb and reflect radiant heat.

CraneBoard® Solid CoRe Siding®

The well-known category leader and brand that launched insulated siding, CraneBoard, is available with moisture-wicking molded Neopor foam from BASF SE and TXL™ Lamination Technology, components exclusive to Royal Building Products. This creates a 200% greater bond strength between panel and foam, reduces thermal bridging and reflects radiant heat.

Portsmouth™ Shake & Shingles

Portsmouth™ Shake & Shingles is Royal’s leading lineup of premium shake and shingles that features amazingly authentic cedar details. The product line offers superior design elements as accent materials in gables or whole-home cladding. Colors are coordinated to provide beautiful accents to all of the Royal and Exterior Portfolio siding lines. New colors in 2015 include Vintage Cream, Pearl and Weathered Colors (Gray Moss, Pacific Redwood and Sandalwood), available in select profiles.

V-Pro™ Series Cedar Shingles

The Portsmouth V-Pro™ Series virtually installs itself with its solid lock assembly and smart design features. V-Pro’s handsome grain patterns resemble real cedar shingles, providing an authentic look that beautifully complements most vinyl siding. V-Pro’s Class A fire rating makes it ideal for residential and commercial applications. New colors in 2015 include Shamrock, Midnight Surf, Slate, and Olive.

HomePlay™ by Royal

HomePlay™ by Royal is an online tool that enables homeowners and contractors to fully redesign the exterior of a home with Royal siding and trim products. This intuitive tool lets users choose from a selection of built-in homes or upload their own home and have it mapped to create a custom exterior design. All users have the option to order design boards and product samples selected for their custom designs. Royal is thrilled to continue its successful partnership with Donald A. Gardner Architects in 2015; 66 popular house plans by Donald A. Gardner are featured in HomePlay, allowing users to visualize different Royal products on each home.

Dream Designer®

Dream Designer, a popular online design tool for homeowners featuring the Exterior Portfolio brand of siding products, has been redesigned to enhance user functionality and now features more house plans than ever. Whether homeowners are experienced designers or novices, Dream Designer has all the tools they’ll need to fully redesign the exterior of their home. Dream Designer offers contractors the option to customize a project and sell their vision to the homeowner. All users have the option to order a Dream Designer board featuring before-and-after images as well as actual product samples used in their design.

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