Beautiful room transformations are possible with small budgets, according to the CIL® paint brand. CIL paint recently rolled out the “Beauty on a Small Budget” campaign to celebrate the relaunch of its CIL PREMIUM® paint line. The campaign features a “small film” in which an even smaller room is transformed from drab to fab with CIL Premium paint and a few accessories. Shot entirely in miniature, the film set includes tiny furniture, tiny paint cans and tiny paint supplies, including a paint mixer that stands eight centimeters tall.
“For many, painting or redecorating may seem costly. We wanted to create something that was fun and showed how easy it is to create a big transformation on a small budget,” says Alison Goldman, brand manager, CIL paint, a brand of PPG Architectural Coatings. “All of the miniatures featured, many of which were created on a 3-D printer, were real and functional, which helped add to the charm of the film.”
CIL Premium paint, available exclusively at The Home Depot, is also launching the “Beauty on a Small Budget Challenge,” a contest that gives consumers the chance to show off their design skills. Canadians are challenged to reinvent, redecorate or refresh a room or household item using CIL Premium paint, which boasts a paint-plus-primer-in-one formula and zero volatile organic compounds* starting at less than $30. Participants can enter by uploading a photo that includes their completed project alongside a can of CIL Premium paint to their Instagram, Twitter or Facebook account using the #CILPremiumBeauty hashtag. The winner will receive a $5,000 gift card for The Home Depot, and entries are accepted now through Nov. 29, 2015.
“Whether you are on a budget, want to quickly complete a painting project or are just looking to update your colour, CIL Premium paint satisfies consumers’ need for a quality paint that is affordable,” says Ashley Saltern, senior marketing manager, CIL paint. “The relaunch of CIL Premium paint and this campaign help to demonstrate CIL Premium paint’s quality and the transformative power of a fresh coat of paint.”
Consumers can find CIL Premium paint, with new packaging, at the lower price point of $29 until Nov. 29.
For more information about CIL Premium paint, visit CIL.ca/Premium. For complete contest details, visit CIL.ca/PremiumContest.
*Before adding colourant