PPG Unveils Next Generation of Low-VOC BREAK-THROUGH! Waterborne Acrylic Paint

The PPG PAINTS™ brand recently introduced the next generation of the <50 grams per liter volatile organic compound (VOC) version of BREAK-THROUGH!® interior and exterior waterborne acrylic paint. One of the PPG Paints brand’s most popular products, Break-Through! paint offers a unique and versatile technology that provides excellent adhesion, hardness and block resistance to a variety of residential and commercial surfaces such as floors, trim, cabinets, railings, shelving and equipment, as well as metal, wood, concrete, fiber glass, laminate and many plastics. In addition, the product provides a flexible and smooth, virtually brush-free finish that withstands cracking and peeling.

“The Break-Through! product is a unique coating, and we’re excited to provide professional specifiers, managers and applicators with this industry-leading low-VOC product technology that offers a solution to various project-, facilities-, time- and substrate-related challenges,” said John Salvadore, senior marketing manager, PPG Paints brand.

The application improvements for the <50 grams per liter VOC Break-Through! formula include:

  • Slightly higher viscosity for easier handling;
  • Improved sag resistance, resulting in a more even finish;
  • Improved flow and leveling, providing an enamel-smooth finish with fewer brush marks;
  • Quick drying time of 17 to 20 minutes to touch, two hours for recoat, resulting in less downtime and quicker job completion; and
  • Slightly more “open time,” or time that paint is wet enough for a brush to move through it, giving pros a longer time frame to fix brush marks or drips.

Complete with a new label, the updated <50 grams per liter VOC product is available in both satin and gloss sheens at PPG Paints stores and select independent dealer locations in the United States. To learn more about the product, or to find a store or dealer near you, visit www.ppgpaints.com.

About PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.®

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Source: http://www.ppgpaints.com/

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