The most outstanding work in the 50+ housing industry was honored by the National Association of Home Builders (NAHB) last week during the 2007 Best of 50+ Housing Awards ceremony held in conjunction with the association's Building for Boomers & Beyond: 50+ Housing Symposium 2007 in Denver.
The NAHB 50+ Housing Council, which has promoted excellence in the seniors housing industry for the past 15 years, presented gold and silver awards in 58 categories to current and on-the-boards projects from across the United States and as far away as Japan. Design categories covered a range of product types such as active adult, assisted living, continuing-care retirement community, clubhouse design, rental apartments and renovated seniors housing. Winners were also honored for excellence in marketing strategies focused on the mature market. Two Special Judges' Awards for Innovation were also presented to projects that demonstrated extraordinary creativity and insight.
Several top award winners are highlighted below. For a complete list of the 2007 Best of 50+ Housing Awards winners, please visit www.nahb.org/50plusawards.
ACTIVE ADULT OVERALL COMMUNITY OF THE YEAR GOLD AWARDS
- Mid-size (201 to 750 homes): Grayson Hill, Richmond, Va.
- Large (more than 750 homes): Leisure World of Virginia, Lansdowne, Va.
BEST LOGO GOLD AWARD
- Foxfield, Garnet Valley, Pa.
BEST WEB SITE GOLD AWARD
- Alegria, Bernalillo, N.M.
BEST SALES CENTER GOLD AWARD
- Edgewater, Elgin, Ill.
SPECIAL JUDGES' AWARD: MARKETING INNOVATION
- The Mather, Mather LifeWays, Evanston, Ill.
SPECIAL JUDGES' AWARD: ACTIVE ADULT INNOVATION
- Watermere at Southlake, Southlake, Texas
A 12-member panel of architects, builders, designers, marketing professionals and universal design specialists judged the projects on innovative architecture, interior design, merchandising, marketing, and how effectively they responded to the housing demands of the burgeoning 50+ market. Marketing categories focused on brochures, advertising campaigns, sales centers, and special promotions.
The NAHB 50+ Housing Council launched the Best of 50+ Housing Awards to encourage quality and innovation in the 50+ seniors housing market. The Council provides information, education and networking opportunities for its members and provides advocacy support to NAHB on key 50+ housing issues.
The 2007 Best of 50+ Housing Awards are sponsored by Whirlpool, Traditions of America, Playworld Systems, Danielian Associates, and KTGY Group Architects.