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BEHR Paints Announces New Design and Color Trends for 2010

The color experts at BEHR Paints introduce a dynamic guide to 2010 Design and Color Trends. In the trend brochure, classic elements are fused with contemporary flair to emphasize comfort, ease and functionality. Color personalities are limitless, running the gamut from bright to intriguing, cool to neutral, or subtle to complex.

In Farm House Craft, one of BEHR Paints' 2010 Design & Color Trend themes, the country farmhouse gets an urban makeover

“Whether elegant or edgy, new design goals are possible within the styles of romantic eclecticism, upscale country, assembly line elegant, and contemporary soft,” says Erika Woelfel, Director of Color at BEHR Paints. "Our new trends offer expressions of boundless adaptability. Colors and designs today must have longevity as people plan to live with their purchases longer.”

This season’s designs and color meet in a dynamic union of contrasts. Whether light or dark, clean or muted, traditional or contemporary, new concepts in style take shape at the beginning of a new decade. Responding to a world bursting with change, innovation and diversity, BEHR has identified four distinctive trends: Soft Structure – the softer side of modern, Artisan Voyage – a vibrant cultural exploration, Dark Glamour – a glamorous take on industrial style and Farm House Craft – a fusion of urban and rural. These styles have been mixed in a backdrop of breathtaking hues, from brilliant jewel tones to smoky blacks. Folk art blends with fine art and retro design with reclaimed detail.

BEHR’s 2010 Design and Color Trends brochure is available at The Home Depot stores nationwide starting in December and is currently online at the newly revamped DIY enthusiasts can also visit ColorSmart by BEHR™ in-store or online to create beautifully coordinated color palettes and visualize selections in a room setting. At, consumers can also find detailed how-to project information, inspiration ideas and order 8 oz. samples of Behr Premium Plus and Behr Premium Plus Ultra™ Interior paint and primer in one by custom matching or choosing from more than 2,000 BEHR colors.

Decor themes and design tips featured in BEHR’s 2010 Design and Color Trend card include:

Soft Structure – Pale grays and tone on tone white in a contemporary setting are relaxed and calming.

Corresponding Behr Premium Plus colors include:

  • Creek Bend # 790F-4
  • Cozy Cottage # 740C-2
  • Frost # 1857
  • Porpoise # 790E-3
  • Opulent # S-H-300
  • Royal Peacock # 540B-7

Artisan Voyage – The discovery of what makes life special is found in eclectic treasures collected from flea markets or global bazaars. Colors are optimistic, spicy, and eccentric.

Corresponding Behr Premium Plus colors include:

  • Glowing Firelight # S-G-200
  • Empress Teal # 510B-7
  • Soulful Music # 600F-7
  • Status Bronze # 280B-7
  • Chlorophyll # 460B-6

Dark Glamour – Art Deco influence in black accents, peacock blue, ruby red and creamy cashmere white.

Corresponding Behr Premium Plus colors include:

  • Sandstone Cove # 730C-2
  • Black Suede # S-H-790
  • Thermal Spring # 490D-6
  • Dark Granite # 780F-6
  • Deep Garnet # 110F-7

Farm House Craft – Outdoor living, reclaimed materials and organic colors inspired by the garden.

Corresponding Behr Premium Plus colors include:

  • Clay Pebble # 770D-4
  • Forest Ridge # 420F-7
  • Japanese Fern # 400B-6
  • Mocha Accent # 720D-5
  • Wine Barrel # 200F-7


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