Cinemark to Build New 10-Screen, All-Digital Movie Theatre in Altoona, Iowa

Cinemark Holdings, Inc., one of the world’s leading motion picture exhibitors, announces plans to construct a Century branded,10-screen, all-digital movie theatre that will feature Luxury Lounger reclining chairs in all auditoriums in Altoona, IA, a suburb of Des Moines.

The new multiplex will be located at the intersection of Interstate 80 and NE Hubbell Ave, on Adventureland Dr., across from Prairie Meadows. The new theatre is scheduled to open in the fall of 2015, just in time for the holiday movie blockbuster season.

“Cinemark’s existing Century 20 Jordan Creek and XD complex has been part of the Des Moines entertainment landscape for over 15 years,” comments Tim Warner, Cinemark’s CEO. “Our new NextGen theatre in Altoona will be a perfect addition and should quickly become recognized as one of the best places in the area to enjoy a great movie-going experience.”

“The City of Altoona is very pleased that Cinemark has chosen to locate in our community,” stated Mayor Skip Conkling. “Altoona has long been known as the entertainment capital of Iowa. The theatre complex is something that residents and businesses in Altoona have wanted for a long time. The City looks forward to working with Cinemark to ensure that the complex is successfully completed.”

Long recognized as a leader in the theatrical exhibition industry, Cinemark’s new complex will offer guests the latest options and cutting-edge technology, including:

  • Cinemark’s Luxury Loungers: Electric powered recliners with footrests and cup holders that will provide guests with an oversized, luxurious seating experience
  • State-of-the-art viewing environment with wall-to-wall and ceiling-to-floor screens in all 10 auditoriums
  • 4K crisp, clear digital projection
  • Five auditoriums will offer Cinemark’s immersive RealD 3D capability
  • Enhanced digital surround sound systems in all auditoriums
  • Cinemark’s innovative concession stand – offering freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands
  • Cinemark XD: Extreme Digital Cinema auditorium


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