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Mirage Launches Flair Hardwood Flooring Collection with Ultra Low Gloss Look

Mirage, the hardwood flooring brand renowned for quality, is proud to announce the launch of the new Flair collection with an ultra low gloss look, rich natural character marks and color variations, and a highly resistant finish.

White Oak light character floor with Sand Dune color from Mirage new Flair Collection featuring DuraMattTM , the durable and ultra-matte finish. The look of oiled hardwood floors reinvented by Mirage. (CNW Group/Boa-Franc)

The floors in this luxurious, high-end collection recreate the look of an oiled floor without the hassles of regular oil application and low wear resistance. The new DuraMattTM finish is a highly resistant and ultra-matte finish that brings out wood's natural beauty, revealing the grain and character marks that make this collection so special.

Created with all the superior traits required to earn the Mirage seal of quality, the DuraMattTM finish provides a matte, long lasting finish that stands up to stains and scratches. In fact, it is 20 times more resistant to wear than a conventional oiled finish. Like other Mirage finishes, DuraMattTM is hypoallergenic and free of volatile organic compounds (VOCs) and formaldehyde. As a mark of unequaled quality, these floors come with a 35-year warranty against finish wear, a first in the industry for an oil-look finish.

"People love the matte look of pre-oiled floors, but they're often put off by how easily they wear and by the hassle of having to oil them regularly. The Flair Collection floors fit with the latest trends and live up to the high standards of durability and superior quality expected of Mirage floors," states Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

The new floors of the Flair collection are available on Maple and White Oak, in a choice of four subtle colors. For more details, visit

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

SOURCE Boa-Franc

For further information: For more information on our products, contact: Amélie Lessard, Communications Manager, Boa-Franc, Tel.: 418-227-1182, ext. 2316



  1. Chicagoland Pro Chicagoland Pro United States says:

    We absolutely love the look of this room and the floor. The light colored planks really make the bright colors pop. The floor is sleek and clean looking and makes the space more open and inviting.

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of

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