Lowe's Companies, Inc. in conjunction with The Valspar Corporation (NYSE: VAL), today announced its premium-quality paint label will get a fresh coat of paint under the Valspar brand. The interior and exterior paint, previously sold under the American Tradition, Signature Colors and Duramax labels, will be consolidated under the Valspar name. Inside the can, the superior-quality paint and innovative color palettes remain the same.
"Together, Lowe's and Valspar have offered superior-quality paint products to consumers for more than 35 years," said Theresa Anderson, Lowe's senior vice president for merchandising. "This evolution of the Valspar brand in our stores simplifies the shopping process for consumers, making it easier to choose the right high-quality paint products for the projects they're undertaking inside or outside of their homes."
Starting this spring, paint departments in Lowe's stores across the country are getting a new look to improve the organization of the Valspar offerings under the Valspar Signature Colors, Valspar Duramax, and Valspar Ultra Premium brands. Shoppers will see the Valspar name integrated into all stores by spring 2007. In addition, the exclusive Martha Stewart Colors palette will be available only at Lowe's, further enhancing the Valspar Signature Colors portfolio.
"With the Valspar name in the lead position, we are transitioning the brand in a way that takes the guesswork out of choosing paint," said Valspar President and CEO William L. Mansfield. "Valspar quality is a given. Consumers can be assured that, based on our more than 200-year heritage, Valspar will continue to provide the latest innovations to assure superior performance and color selection that has made us one of the most experienced and trusted names in the paint business."