Apr 24 2008
Design House introduces the industry's first WholeHouse™ matching home package program. WholeHouse™ coordinates style and finish across multiple categories including indoor and outdoor lighting, ceiling fans, locksets, door hardware, faucets and bath accessories. In today's housing market, builders are looking for ways to save money and provide additional value to their customer, and they are finding that WholeHouse™ home packages do both. For builders, WholeHouse™ simplifies product selection, reduces the number of suppliers, and saves money. For the homeowner, WholeHouse™ provides high quality, fashionable products that match throughout the home.
Ironwood WholeHouse Home Package
The new Ironwood home package exemplifies the benefits of WholeHouse™. Every product in the Ironwood home package is designed to incorporate subtle details that define this inspiring collection, thus creating a cohesive, inviting look throughout the home. "With the Ironwood, we're able to do something that's never been done before in this industry; we've created products designed to match one another across major product categories," said Jon Gallun, Vice President of Marketing and Product Development for Design House. The Ironwood Collection includes 22 products across 5 different product categories. Ironwood products feature a statuary bronze TruMatch™ finish, which is a dark bronze-tone with a subtle texture that creates a tactile as well as visual experience. Design House is the first in the industry to provide a TruMatch™ finish program. Design House engineered seven TruMatch™ finishes that match from product to product across multiple categories. "We can all relate to the frustrating task of trying to find a towel ring that matches your faucet or a ceiling fan that matches your light fixtures," said Gallun. "TruMatch™ solves this problem." When customers choose a Design House TruMatch™ finish, they are assured of a true match and a consistent look throughout the home. The concept of matching finishes is simple, but Design House is the first to be able to incorporate this idea across a wide range of product categories. "We are seeing competitors attempt matching product collections, but no one has the depth or discipline of our WholeHouse™ and TruMatch™ programs," said Gallun.
With eleven WholeHouse™ Home Packages, Design House is making home décor simple for builders by providing one source for matching products throughout the home.
Design House has been serving the home improvement market for 135 years. Focused on adding value for the customer through innovation, packaging, and merchandising, Design House offers products balanced in both style and price point. Design House products are available at hardware stores and lumber yards across the country.
Design House is a registered brand of DHI Corp. DHI Corp is a collection of award winning brands covering multiple product categories within the home décor and lawn and garden industries. DHI Corp is headquartered in Mequon, Wisconsin.