Jan 12 2010
Former Furniture, the only company that brings new and previously owned A-list designer furniture to your home, today launched the next generation of its website: http://www.formerfurniture.com/.
The upgrade features a new design, an automated shopping cart, bidding, new arrivals, direct pieces from exclusive high-end manufacturers and enhanced navigation to attract buyers to this one-of-a-kind furniture from Hollywood’s elite and other national upscale clientele.
After its first successful year in business, the sister team, Lindsey Miller, interior designer to many of Hollywood’s most notable VIPs, and Courtney Mack, an MBA-packing operations guru, decided to apply their design sense and business savvy to the company’s website to continue momentum and attract new buyers in the U.S.
“We thrive on helping our clients match their furniture to their style, and we wanted to accomplish the same with our website,” said Lindsey Miller, co-founder of Former Furniture. “We’ve grown tremendously as a company, and our website needed to reflect this change through an updated look and feel, new functionality such as an automated shopping cart and bidding, and access to even more savings. Our clients expect quality furniture and service, and we expect nothing less for our business.”
At FormerFurniture.com, buyers can find a treasure trove of well-priced, beautiful furniture and accessories while sellers can maximize their initial investment by posting and selling their goods online. From exclusive partnerships with upscale manufacturers such as A. Rudin, Gina B and Argent Custom Furniture, to well-known designers like Barbara Barry, Baker, Milo Baughman, Paul McCobb, Thaden-Jordan, and more, Former Furniture works with the best in Hollywood to bring high-end furniture right to your home, no matter where you live, no matter what time of day.
Also new to the site is a great array of upscale children’s furniture, which is perfect for decorating a suite/room for that new arrival.
“I found tons of fun, glam pieces that I just couldn’t resist. So Hollywood chic,” said Jessica Daniels, small business owner, Boston, Massachusetts. “I was easily able to decorate my home with a Hollywood flair from the other side of the country. It was amazing to find such a wide assortment of tables, chairs and sofas at unbeatable prices from prestigious designers and manufacturers.”
How it Works
Sellers. Simply email or call Former Furniture for a convenient in-home or in-store photo session along with a professional write-up of your item that we will be post to our site. A flat fee varies depending on location and number of items photographed. Sellers retain 60 percent of each item’s sale price and Former Furniture retains the remaining 40 percent.
Buyers. Just browse the website at no cost and email or call with inquiries about any item(s) and Former Furniture will do the rest. Former Furniture is a great resource to get your hands on amazing one of kind pieces, collectables and other essentials for your home.
Source: http://www.formerfurniture.com/