The Tile Shop is bringing distinctive stone and tiles from all over the world to Wilmington- and Philadelphia-area homeowners with the grand opening of its new, 22,180-square-foot retail store in the Brandywine Commons Shopping Center at 1200 Rocky Run Parkway, Wilmington, Del. (Tel: 302-250-4889). The new store is The Tile Shop's first in Wilmington and its second in the greater Philadelphia-Wilmington metropolitan area. The Tile Shop's other retail location is in Moorestown, N.J.
Founded in 1984, The Tile Shop, based in Plymouth, Minn., a suburb of Minneapolis-St. Paul, is dedicated to providing consumers and tile professionals with an unparalleled selection of world-class product, focused on showcasing the extraordinary beauty and value found in ceramic, porcelain and natural stone tile. The company operates 44 stores in 17 states (Delaware, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Tennessee, Virginia, Wisconsin).
The new retail store employs a half dozen seasoned tile sales consultants, and will be managed by Jasyin Hutchinson, who has worked with The Tile Shop for six years. The space for The Tile Shop's new store is leased from Kimco Realty.
For homeowners who are new to The Tile Shop, each retail location features tiled vignettes; small mock-ups of rooms to give homeowners design ideas to stir the imagination and spark inspiration. The interactive vignettes help to showcase the wide variety of stone and tile materials available at The Tile Shop, which includes:
- Natural stone (granite, slate, travertine, marble, stone mosaics, onyx, sandstone);
- Floor tile (ceramics, porcelain, stone);
- Wall tile (ceramic, backsplash, stone, metal, subway tile, architectural facings);
- Mosaics (stone, porcelain, glass);
- Accents (basins, switchplates);
- Tools and supplies to install and maintain stone and tile; and
- Pro-Heat systems to warm tile and stone floors.
In addition to working with tile professionals, contractors and designers, The Tile Shop is prepared to help do-it-yourselfers tackle those honey-do bathroom and kitchen remodel projects with staff members who have been specially trained to work with DIYers. In addition, The Tile Shop offers a free, hour-long "How to Tile" workshop every Saturday morning at 9:30 a.m. in its Wilmington store, during which participants are offered a hands-on opportunity to learn how to set ceramic tile, natural stone tile, and mosaic tile. The seminars cover the necessary skills to tile a floor, wall, or backsplash with either tile or natural stone, as well as how to grout, cut tile, and seal and maintain tile and natural stone.
To complement the free, do-it-yourself seminars, The Tile Shop also provides informational videos on how to install tile on its web site as well as The Tile Shop Blog, where do-it-yourselfers can interact with the Tile Shop's DIY tile master.
"Whether you're tackling it yourself or you're working with a tile professional, we're ready to help you design, select and install stone and tile for just about any type of application, from a bathroom makeover to kitchen backsplashes to decorative tile for a new gas fireplace," said Hutchinson, store manager of The Tile Shop's Wilmington store. "We're here to make your dreams come true."
To welcome Wilmington-area homeowners to The Tile Shop, the retail store is offering a 15 percent discount on all first purchases up to February 28, 2010.