Mar 30 2010
Trex® (NYSE: TREX), the nation’s largest manufacturer of wood-alternative decking, railing and fencing and trim products, is building even stronger brand awareness and product demand within the trade channel – as evidenced by the receipt of several recent recognitions from respected publications aimed at builders, contractors and other industry professionals.
Trex Transcend™ Decking and Railing
Builder/Hanley Wood 2010 Brand Use Study
In this recently released study, which surveyed more than 10,000 builders and contractors regarding their brand preferences in terms of familiarity, quality and frequency of usage, Trex captured the top spot in three prominent categories – “Brand Familiarity,” “Brand Used in the Past Two Years” and “Brand Used Most” – within the Decking: Composite/PVC division.
In fact, Trex boasts a 76 percent brand familiarity rating, nearly 20 points higher than the #2-ranked competitor. Additionally, nearly twice as many survey respondents reported having used a Trex product (49 percent) rather than the next competitive product ranked (25 percent) within the past two years.
ProSales 2010 Editor’s Choice
The revolutionary new Trex Transcend™ Decking and Railing is one of just 14 products – and the only decking/railing material – to be named as an “Editor’s Choice” selection in the March issue of ProSales magazine, along with other industry-leading names like Armstrong, JELD-WEN and Lenox. Each year the editorial staff of this publication reviews thousands of new building products materials and recognizes those that truly stand out in terms of their significant impact on residential construction. Trex Transcend was recognized for its “ability to bridge the gap between the looks of a composite and the durability of a PVC at a price point that's between the two” – as well as for its no-sheen look and the exclusive industry-leading 25-year limited stain and fade warranty.
LBM Journal 2010 Hot Products from IBS
During the 2010 International Builders’ Show in Las Vegas, LBM Journal sought out innovative products, services and initiatives that will help readers grow their businesses. The expanded TrexTrim™ portfolio – featuring new builder profiles and mouldings – was deemed one of the magazine’s “Hot Products.” Featuring a proprietary cellular PVC technology that is uniform in color, density and dimensions and offering crisp lines, clean routed edges and low color fade, TrexTrim gives building professionals increased design flexibility and opportunities for profitability.
“It is always rewarding to have our products and work recognized by our valued pro partners and industry experts,” said Ron Kaplan, president and CEO of Trex. “We are committed to setting the bar high for our competition and to continuing to elevate the entire outdoor living category with our design and manufacturing innovation, and our strict standards for performance and aesthetics.”
Source: http://www.trex.com