Paint and coatings manufacturer, Behr Process, has announced a new and improved line of self-priming interior paint. The company’s existing professional products and services program, BehrPro, will now offer BEHR PREMIUM PLUS, an improved line of interior paint solutions.
The upgraded self-priming, zero VOC paint is ideal for sealing both uncoated as well as previously painted surfaces. There is no need for a separate primer to be applied before painting. This new paint reduces the painting time and labor requirements. It also helps painters, remodelers and contractors effectively conceal imperfections and present excellent painted surfaces.
PREMIUM PLUS is a 100% acrylic formula that enables quick drying; allowing painting professionals to complete their projects in record time. This not only results in cost savings, but also allows for faster recoating. The GREENGUARD certified formula employed in the production of this paint allows the after application paint odor to dissipate faster. This feature further enhances savings, enabling tenants to enjoy the freshly painted attractive space sooner with no lingering smell or health hazard.
Behr Process supports The Home Depot's commitment towards a clean air environment with the launch of low VOC colorants all over the nation. Thus, PREMIUM PLUS interior paints are designed to retain their zero VOC qualities despite the addition of colorants.
The improved PREMIUM PLUS Interior paint line has additional features as well. This paint is washable, stain resistant, mildew resistant, and delivers a uniform appearance. It is environment friendly and contributes towards LEED certification points. The paint line adheres to the guidelines of Collaborative for High Performance Schools (CHPS), is MPI X-Green certified, GREENGUARD Children & School certified, and GREENGUARD Indoor Air Quality certified.
PREMIUM PLUS is accessible at The Home Depot nationwide.