Mar 13 2015
A partnership between Valspar and Room & Board has been formed that is resulting in a curated palette of interior paints designed to coordinate with the retailer's collection of modern American-made home furniture and accessories. The color collection of paint-and-primer-in-one is branded Room & Board Colors by Valspar and is available exclusively at Room & Board's 14 showroom locations nationwide.
The teaming of these two trusted American brands brings to consumers a simple solution to a constant decorating dilemma, as those shopping for furniture and home decor can now confidently find the perfect paint color to complement their furnishings. The color offering includes six timeless neutrals: White, Limestone, Sandstone, Cement, Putty and Charcoal. The premium quality paint formulation is zero VOC, low odor and quick drying to a durable, stain-resistant eggshell finish.
The Valspar-Room & Board pairing also brings together two brands with strongly aligned business principles. Valspar has been a leader in American-made paint since 1806, with broad experience and commitment to innovation. Room & Board, which opened its doors in 1980, has become a respected resource for modern home furnishings that are handcrafted by American artisans to be handed down for generations. More than 90% of its products are made in the U.S., and the company is a founding member of the Sustainable Furnishings Council.
Commenting on the newly formed relationship, Joel Wasserman, director of brand integration at Valspar, said, "The fit between Valspar and Room & Board makes sense in so many ways. As the nation's most widely distributed paint brand, this added channel puts us directly into a lifestyle setting. It presents a greater convenience for consumers who are furnishing an interior, as they find all of their decorating needs under one roof and can be assured that from floor-to-ceiling and wall-to-wall their choices will create a compatible, coordinated look."
According to Jenon Bailie, merchandise manager at Room & Board, a common question heard from shoppers when working with one of the company's in-house Design Associates, is how to incorporate color into a room.
"This new paint line enables us to be a full-service resource for customers looking to create homes they love. We pride ourselves on quality at every level, and that's a commitment we share with Valspar. Our partnership brings even greater value to the Room & Board customer."
CONTACT: Michelle Shen, [email protected]