Posted in | News

Valspar and Room & Board Partner to Provide Curated Palette of Interior Paints

A partnership between Valspar and Room & Board has been formed that is resulting in a curated palette of interior paints designed to coordinate with the retailer's collection of modern American-made home furniture and accessories. The color collection of paint-and-primer-in-one is branded Room & Board Colors by Valspar and is available exclusively at Room & Board's 14 showroom locations nationwide.

A PERFECT HOME DECOR PAIRING IS LAUNCHED: ROOM & BOARD AND VALSPAR. A partnership between Valspar and Room & Board has been formed that is resulting in a curated palette of interior paints designed to coordinate with the retailer's collection of modern American-made home furniture and accessories. Room & Board Colors by Valspar is available in four-ounce samples, $6, and gallon size, $50. For more information about Room & Board Colors by Valspar, visit www.RoomandBoard.com.

The teaming of these two trusted American brands brings to consumers a simple solution to a constant decorating dilemma, as those shopping for furniture and home decor can now confidently find the perfect paint color to complement their furnishings. The color offering includes six timeless neutrals: White, Limestone, Sandstone, Cement, Putty and Charcoal. The premium quality paint formulation is zero VOC, low odor and quick drying to a durable, stain-resistant eggshell finish.

The Valspar-Room & Board pairing also brings together two brands with strongly aligned business principles. Valspar has been a leader in American-made paint since 1806, with broad experience and commitment to innovation. Room & Board, which opened its doors in 1980, has become a respected resource for modern home furnishings that are handcrafted by American artisans to be handed down for generations. More than 90% of its products are made in the U.S., and the company is a founding member of the Sustainable Furnishings Council.

Commenting on the newly formed relationship, Joel Wasserman, director of brand integration at Valspar, said, "The fit between Valspar and Room & Board makes sense in so many ways. As the nation's most widely distributed paint brand, this added channel puts us directly into a lifestyle setting. It presents a greater convenience for consumers who are furnishing an interior, as they find all of their decorating needs under one roof and can be assured that from floor-to-ceiling and wall-to-wall their choices will create a compatible, coordinated look."

According to Jenon Bailie, merchandise manager at Room & Board, a common question heard from shoppers when working with one of the company's in-house Design Associates, is how to incorporate color into a room.

"This new paint line enables us to be a full-service resource for customers looking to create homes they love. We pride ourselves on quality at every level, and that's a commitment we share with Valspar. Our partnership brings even greater value to the Room & Board customer."

CONTACT: Michelle Shen, [email protected]

Tell Us What You Think

Do you have a review, update or anything you would like to add to this news story?

Leave your feedback
Your comment type
Submit

While we only use edited and approved content for Azthena answers, it may on occasions provide incorrect responses. Please confirm any data provided with the related suppliers or authors. We do not provide medical advice, if you search for medical information you must always consult a medical professional before acting on any information provided.

Your questions, but not your email details will be shared with OpenAI and retained for 30 days in accordance with their privacy principles.

Please do not ask questions that use sensitive or confidential information.

Read the full Terms & Conditions.