Consorta, a leading healthcare group purchasing and resource management organization announced today that it will launch EverGreen magazine, the first and only healthcare industry magazine focused on green procurement and sustainable environmental practices. The bi-monthly magazine has a qualified subscriber base of more than 50,000 healthcare executives and supply chain management decision makers, making it the third largest publication in the healthcare field.
EverGreen will make its debut on May 20, 2008 at CleanMed 2008, the premier environmental conference for leaders in healthcare. The first issue will lead with the cover story "Greening Healthcare" and contain standing features on green building, waste reduction, healthy chemical policies, sustainable foods and food processes, clean air, energy and water efficiency, and more. The "Green Light" section of each issue will profile the environmental initiatives of a health system, hospital or healthcare facility, and "Green Support" will feature a guest environmental columnist. The magazine's "Revive" section will focus on healthcare recycling efforts, and the "Focus on Chemicals" section will look at the impact of chemical use in the healthcare industry. "Policy Watch" will provide updates on regulatory guidelines surrounding environmental issues on a local, state and national level. Plus, each issue of EverGreen will also have content on the cost savings that can be derived from implementing an environmentally preferred purchasing (EPP) initiative. A section on new products and services, along with industry news rounds out the editorial coverage.
"Consorta has long been recognized for its leadership in helping healthcare facilities reduce their collective impact on the environment and improve the health of the communities they serve," said John W. Strong, president and CEO of Consorta. "EverGreen is one more step in our journey to have healthcare professionals collaborate around topics, products, initiatives and best demonstrated practices that will benefit the environment and the health and safety of our patients and staff. By highlighting new products, featuring thought leaders in the environmental movement and sharing best practices I believe that interested healthcare providers and suppliers can - and will make a difference."
The publication's readership comprises senior executives and purchasing decision makers representing:
- Architecture/Interior Design
- Capital Equipment
- Central Services
- Environmental Services
- Materials Management
- Operating Room
- Support Services
To keep the magazine at the leading edge of the industry, EverGreen has sought out thought leaders and nationally recognized industry experts to guide the editorial and clinical content. Staff epresentatives from Healthcare Without Harm and Hospitals for a Healthy Environment (H2E) are among those serving on the EverGreen's Editorial Advisory Board.
"Healthcare purchasing habits are changing, and policies and processes are changing as executives prove their commitment to environmental issues. EverGreen magazine will be an important resource to the healthcare industry for information and news regarding environmentally preferred purchasing," added Strong.
Strong will serve as Publisher of the magazine, and will write a column entitled, "Strong on the Environment." Darrel Weatherford will serve as EverGreen's Editor-in-Chief, Debra Lynn Ross, an award-winning communicator, will serve as Managing Editor, and Laura Wenger, RN, CCRN, will oversee content development and clinical contributions as Assistant Managing Editor.
This is the second publication that Consorta has launched in as many years. In August 2006, Consorta debuted The Source: Strategies and Solutions for Supply Chain Success, which last year captured 27 national industry awards for editorial and design excellence.